A&R and Manager Advice

Where to Find People Who Want to Be Music Managers

Where to Find People Who Want to Be Music Managers

The music industry is often painted as a glittering universe of glamour, talent, and fame, yet, behind the scenes, an army of professionals is working to transform raw talent into global pop phenomenon. One of these key players is the music manager. They guide, support, develop strategies, negotiate contracts, and overall take care of the business side, so artists can focus on their creativity. But in a world where everyone with a Spotify playlist considers themselves a music aficionado, where can one find people genuinely interested in becoming music managers? Let’s discuss.

Finding Future Music Managers in Music Schools

Many aspiring music managers start their journey in music schools and colleges worldwide. Here, they not only acquire industry-specific knowledge but also build a network of likeminded individuals and professionals.

How to Approach Music Students:

  • Host talks and seminars: Share your knowledge and experiences as a music manager. This will attract interested students and help you connect with potential future managers.
  • Attend school events: Be present at university events, fairs, and concerts to blend with the music community.

Social Media: The Melting Pot of Aspiring Managers

In today's digital age, aspiring music managers are only a hashtag away. Platforms such as Instagram, LinkedIn, Twitter, and Facebook gather communities of music enthusiasts and industry newcomers.

Using Social Media:

  • Join Groups: Find and engage with music industry groups on Facebook and LinkedIn.
  • Explore Hashtags: Use relevant hashtags to find people interested in music management on Instagram and Twitter.

Tapping into Music Associations and Unions

Music industry associations and unions are great platforms for networking and finding future music managers.

Maximizing Associations and Unions:

  • Attend Events: Participate in association events, meetings, and workshops.
  • Membership: Encourage interested individuals to join music associations and benefit from their resources.

Where to Find People Who Want to Be Music Managers Example:

Johnny is a seasoned music manager who shares his experiences through a series of seminars at the local music college. He creates a Facebook group titled "Future Music Managers," where he often shares relevant tips, articles, and job postings. Simultaneously, he is an active member of a local music industry association and frequently attends meetings and networking events. Using these strategies, Johnny has connected with numerous individuals interested in a music management career.

Frequently Asked Questions

What qualifications should I look for in a music manager?

When searching for a music manager, it's crucial to look for someone with industry knowledge, strong networking skills, experience in artist promotion, marketing adeptness, and excellent communication skills. They should also be passionate about your music and have a clear vision for your career growth.

Where can I find potential music managers?

You can find potential music managers through music industry networking events, music conferences, educational institutions that offer music business programs, online music forums, and platforms specifically designed for connecting artists with industry professionals like MusicXray, LinkedIn, or Bandcamp.

How important is a music manager's location?

The importance of a manager's location can vary depending on your needs. In today's digital age, a lot can be done remotely. However, having a local manager can be beneficial for regional networking and hands-on support at local events and performances.

What are the signs of a good music manager?

A good music manager demonstrates a strong understanding of the music industry, is proactive in creating opportunities, transparent in their communication, and shows genuine enthusiasm for your work. They should also have a good track record and be willing to work collaboratively with you to achieve your goals.

Can I find music managers on social media platforms?

Yes, social media platforms like Twitter, Instagram, and LinkedIn can be great places to connect with music managers. Many managers maintain active profiles to showcase their work and look for emerging talent.

What is the typical commission for a music manager?

Music managers typically earn between 15% to 20% of an artist's earnings. This percentage can vary based on the manager's level of experience and the specific agreement between the artist and the manager.

Should I sign a contract with a music manager?

Yes, having a clear and legally binding contract is essential to outline the responsibilities, expectations, and commission structure, as well as to protect the interests of both the artist and the manager.

How can I vet potential music managers?

Vetting potential music managers involves researching their past work and artist roster, asking for references, conducting interviews, and possibly seeking advice from music-industry attorneys regarding any contractual agreements.

Can I switch managers if things aren't working out?

Yes, artists can switch managers. Before doing so, it's important to review your existing contract for any clauses related to termination and ensure compliance with those terms to prevent potential legal issues.

How involved should a manager be in creative decisions?

While managers should offer insights and guidance based on their industry experience, ultimately, creative decisions should rest with the artist. A good manager respects the artist's creative integrity while helping to strategize how to market and position their work commercially.

Is it possible to have a successful music career without a manager?

Yes, it is possible to have a successful music career without a manager, particularly with today's technology and various direct-to-fan marketing approaches. However, a manager can often help navigate the complexities of the music industry and amplify opportunities.

Can new artists find experienced managers?

New artists can attract experienced managers by demonstrating their potential, commitment, and by having a professional attitude. Building a strong fan base and creating a buzz can also make you more appealing to experienced managers.

What should I discuss in the first meeting with a potential manager?

In the first meeting, discuss your career goals, artistic vision, expectations of a manager, understanding of the industry, and any specific needs you might have. This conversation should also cover the manager's approach to their work and their vision for your career.

How should I prepare for working with a music manager?

Before working with a music manager, prepare by defining your career goals, crafting your image, and ensuring your music and online presence are polished. Also, familiarize yourself with basic music business concepts so you can engage in informed discussions with your manager.

What responsibilities does a music manager typically have?

Music managers typically oversee an artist's career by handling business negotiations, arranging bookings, planning tours, managing public relations, advising on branding and marketing strategies, and sometimes assisting with financial planning.

Can a manager guarantee my success in the music industry?

No manager can guarantee success as the music industry is unpredictable. A manager's role is to create the best possible conditions for success by leveraging their knowledge, experience, and connections.

Should a music manager help with funding and financial investment?

A manager may guide and advise on funding opportunities and financial investments, but it's not their primary role to provide financial support. They may connect you with record labels, investors, or sponsorship deals.

What factors should I consider when agreeing on a manager's commission?

Consider the manager's experience, the scope of their duties, your income potential, and industry standards. Negotiating a fair commission is important, as it must align with both the artist's and manager's expectations and contributions.

What can I do to make myself more attractive to potential music managers?

To attract potential music managers, build a strong online presence, actively engage with your fan base, and consistently release quality music. Also, demonstrate professionalism, a clear understanding of your brand, and show evidence of a growing fanbase or market potential.

Do I need a lawyer when signing a contract with a music manager?

Yes, it is wise to consult with a lawyer specializing in entertainment or music law when signing a contract with a music manager to ensure your rights are protected and to clarify any legal jargon or contractual obligations.

Can music managers help with recording and production?

Some music managers have experience with recording and production and can provide valuable insights or connect you with reputable producers and studios. However, this is not typically their primary role.

In an industry as dynamic and glamorous as the music business, it's easy to overlook the masterminds orchestrating a star's rise to fame: the music managers. If you're looking to connect with people eager to step into this role, remember to tap into music schools, associations, unions, and the vast world of social media. Do you want more insights on navigating the music industry? Want assistance on songwriting? Check out our other guides on Lyric Assistant or follow us on our platforms. If you found this article helpful, don't forget to share it with your friends or anyone you think may benefit from it!

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Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.

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