There's an old saying: "every great artist has a great manager behind them." If you are a budding musician looking for someone to guide your career, it can be overwhelming to know where to start your search. A good manager can be instrumental in developing your image, getting you opportunities, and steering your career in the right direction. In this article, we'll guide you on where to find a manager for your music.
Where to Find a Manager for Music Table of Contents
Importance of A Music Manager
A music manager wears multiple hats - they are your advisor, your negotiator, your human resource and PR manager, and sometimes even your psychologist. They play a critical role in building your brand and audience, securing gigs, negotiating deals with record labels, and making sure your music reaches the right platforms and the right people.
Qualities of a good music manager
Before delving into where to find a manager, it's important to identify the qualities you should look for. A good music manager should:
- Have a deep knowledge about the music industry.
- Be well-connected and able to network with a variety of music industry stakeholders.
- Have excellent negotiation and communication skills.
- Have an ability to recognize potential opportunities.
- Be passionate and enthusiastic about your music.
Where To Find A Music manager
Once you have a clear picture of the type of manager you want, the next step is finding one. Here are a few strategies:
Networking Events
Music industry events, concerts, and festivals are great opportunities to meet potential managers. It’s always better when you can meet face-to-face and establish a genuine connection.
Managerial Directories
There are several music directories available that lists managers along with their contact information. These can be an effective resource especially if you're targeting a particular genre or market.
Social Media
Many music managers are active on platforms like LinkedIn and Instagram. Some musicians have had success reaching out to potential managers through these channels.
Approaching a Potential Manager
When reaching out to potential managers, ensure your music is in the best shape possible. Send links to your best work, and be sure to communicate your vision clearly.
Where to Find a Manager for Music Example:
Let’s say you are an emerging pop artist based in Los Angeles. You’ve been struggling to find a manager for your music career.
After reading this article, you decided to attend an upcoming music industry event in L.A. You prepared a concise pitch and made sure you could send links to your music instantly. At the event, you networked and met a few potential managers.
After the event, you reached out to them via email, thanked them for their time, and attached your music. A week later, you're in conversation with a prospective manager looking to guide your career.
Frequently Asked Questions
Why do I need a manager for my music career?
A manager can be a critical asset for any artist. They handle the business side of things, allowing you to focus on creating and performing music. They can negotiate contracts, book shows, and generally guide your career in the right direction.
What is the role of a music manager?
A music manager is responsible for the overall career strategy, business transactions, promotion, and growth of an artist. They also network with industry professionals to open opportunities and offer support and advice.
How do I find a reputable music manager?
Research is key. Look for managers of artists with careers you admire and see if they are accepting new talent. Networking in music events, using industry contacts, and reaching out through music business social media groups can also get you leads.
What should I look for in a music manager?
Seek someone with a proven track record, good reputation, and experience in your music genre. They should understand your vision and have the necessary skills and contacts to elevate your career.
Should I choose a manager from a big firm or an independent one?
Both have their advantages. A big firm might have more resources and contacts, while an independent manager could offer more personalized attention. Consider your career phase and needs before deciding.
Can I rely on referrals to find a good manager?
Yes, referrals from trusted colleagues can be a great way to find a good manager. It ensures a certain level of trust and compatibility since the recommendation often comes from a reliable source.
How do I approach a potential manager?
Prepare a professional package that includes your music, bio, career highlights, press material, and a clear expression of your goals. Reach out respectfully, expressing your interest in their expertise and why you believe they would be a good fit for your career.
When is the right time in my career to get a manager?
Look for a manager when you've developed your art to a point where industry interest is building or managing your career starts to demand more time than you can devote because of creative engagements.
Can social media help me find a music manager?
Yes, social media platforms like LinkedIn, Twitter, and even Instagram can be good tools for connecting with industry professionals, including managers. Just remember to keep a professional approach.
Is it okay to change managers if things aren't working out?
Yes, if your career is not progressing as planned, or there are irreconcilable differences, it is okay to seek a change. However, ensure that any contracts are ended amicably and legally.
How do I know if a manager's interests align with mine?
Have in-depth discussions about your career goals, and observe the manager's response to your music and vision. Their willingness to strategize and develop a plan that aligns with your interest is a good sign.
What is the usual commission rate for a music manager?
Typically, managers take a commission of 15-20% of your gross income. However, the rate can vary based on the manager's expertise, the level of their engagement, and the specifics of your agreement.
How should I prepare for an initial meeting with a potential manager?
Bring your A-game: have your promotional materials polished, know your stats (streaming numbers, fanbase size), and be prepared to discuss your career aspirations and how you see a manager fitting into your plan.
What legal considerations should I be aware of when hiring a manager?
Always have a clear, written agreement drawn up by a professional. Understand the terms, durations, commissions, and responsibilities before signing to ensure legal protection for both parties.
Is it important for a manager to have local industry connections?
Local connections can be very beneficial, particularly for live bookings and regional promotions. But global industry connections are equally important for widespread distribution and networking.
How long does it typically take to find the right manager?
It varies greatly among artists. Patience is vital as it can be a quick process or take months to years to find someone with the right chemistry and vision for your career.
Can I be my own music manager?
While some artists successfully self-manage, especially in the early stages of their careers, a professional manager can provide expertise, make valuable connections, and navigate the industry more effectively than you might on your own.
What should I do if a prospective manager asks for money upfront?
Be very cautious. Reputable managers typically earn commission from your earnings and do not ask for money upfront. Ensure you thoroughly vet and trust a manager before entering into any financial arrangements.
Should my manager have experience in my specific music genre?
While not mandatory, it's beneficial for your manager to have experience in your genre as they are more likely to have the suitable contacts and understand the market nuances for your music.
How do I negotiate a contract with a music manager?
A lawyer with music industry experience is essential in this process. They will help you understand the terms, negotiate fair clauses, and protect your interests.
What are the red flags to watch out for when finding a manager?
Be wary of managers who promise too much too soon, lack transparency, have a poor track record, demand money upfront, or don't seem to have genuine interest or passion for your music.
Remember, finding the right manager takes time, patience, and a bit of luck. Don't be discouraged if it doesn't happen overnight, and always stay open to opportunities. While you're on your journey, remember that Lyric Assistant is here to aid you with songwriting - allowing you to focus more on making great music and less on how to write it. Share this article with fellow artists if you found it helpful, and don’t forget to check out our other guides on making it in the music industry.
