A&R and Manager Advice

When Do Music Managers Get 25 Percent

When Do Music Managers Get 25 Percent

You've just started your journey in the music world and heard about music managers taking a significant 25 percent cut of the performer's earnings. While it sounds like a pretty substantial slice, you're likely curious about the circumstances that bring about this situation. Welcome to a guided tour on it!

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Understanding the Role of Music Managers

Music managers play a pivotal role in the life of an artist. They're not just in charge of controlling the business side of their activities, but they're also responsible for directing their careers, seeking opportunities, and maximizing their earning potential.

Why are Music Managers Important?

- They bring structure to an artist's life.

- They fortify the artist/business interface, navigating complexities the artist has no time (or desire!) to tackle.

- They unearth and seize potential income streams.

Deciphering the 25 Percent Cut

Music managers commonly earn a commission, typically between 15-50 percent of the artist's gross income. The average falls somewhere near 20 percent, but at times, they do take a 25 percent cut. It's critical to understand when and why this happens.

When Do Music Managers Get 25 Percent?

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Early Career Stage:

At this stage, artists may not be making substantial revenue, meaning the manager's 20 percent might not cover the time, energy, and resources they expend. In turn, managers may ask for a higher percentage, like 25 percent, to help cover their efforts.

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Comprehensive Services Offered:

If a manager provides an all-encompassing range of services, such as publicity, travel planning, legal counsel, and more, they may charge a steeper cut. However, this may still be less costly than hiring individual professionals for each role.

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Greater Risk Involved:

If the artist hasn't landed huge breakthroughs yet, the manager might be taking on a substantial financial risk. Hence, the higher commission compensates for that risk.

When Do Music Managers Get 25 Percent Example:

Imagine an artist, let's say John, who's just starting. He might have incredible talent, but he's not making substantial revenue yet to afford a full suite of professionals. John hires a music manager, who believes in his potential and agrees to handle his press, endorsements, and tour logistics, anticipating that John's success will eventually pay off. Given these extensive services and the higher risk involved, the manager might request a 25 percent cut early on, which John agrees to, understanding its long-term benefits.

Navigating the complex music industry can feel overwhelming at first. But learning about crucial details can guide your journey, making it a smoother ride. Learning about music managers and their 25 percent cuts is a fundamental step in that journey.

Frequently Asked Questions

What is the standard commission percentage for music managers?

Typically, music managers receive between 15% to 20% of an artist's earnings. However, this commission can vary based on the manager's experience, the artist's revenue, and the specifics of their working agreement.

Under what circumstances would a music manager take a 25% commission?

Music managers might take a higher commission like 25% if they are offering more comprehensive services, if they've been with an artist from the beginning of their career, or if the artist is still developing and requires more hands-on management.

Is it common for new artists to pay their managers more?

New artists might agree to a higher rate like 25% if a manager is assuming more risk by taking them on before they've established a revenue stream or if the manager is providing extra services such as financial investment or mentorship.

How does artists' revenue impact a manager's commission?

As an artist's revenue increases, a manager's total commission grows, even if their percentage remains the same. However, some management contracts include provisions for the manager's percentage to decrease as the artist's income crosses certain thresholds.

Are music managers' commissions negotiable?

Yes, commission percentages are negotiable and should be discussed before entering into a formal management contract. Both the artist and the manager need to agree on a fair percentage that reflects the manager's contribution and effort.

What should a music management contract include?

A management contract should outline the terms of the partnership, including the manager's responsibilities, duration of the agreement, artist's expectations, commission percentages, expense handling, and any other relevant details.

Can a manager's commission change over time?

Yes, commission rates can change over time through renegotiation. This might happen if an artist's career significantly evolves, or if the services provided by the manager change.

Why might an established artist agree to a higher commission rate?

An established artist might agree to a higher commission rate if they believe that a particular manager has exceptional skills or connections that justify the extra cost, or if they're entering a new market where the manager has specific expertise.

What is the role of a music manager?

A music manager's role is to guide the artist's career, handling day-to-day business affairs, advising and planning an artist's career moves, negotiating contracts and deals, and often playing a role in marketing and promotions.

Do music managers receive a commission from all of an artist's income?

Managers typically receive a commission from all of the artist's entertainment-related income. This includes music sales, live performances, and any other revenue streams that are a direct result of the artist's career in entertainment.

If an artist fires their manager, does the manager still get paid?

Depending on the contract terms, a manager may still be entitled to receive commissions from deals made or revenue generated during their tenure for a certain period, known as a "sunset clause".

Does having a music manager guarantee an artist's success?

No, while a skilled manager can significantly contribute to an artist's success by offering expertise and industry connections, success also depends on the artist's talent, market conditions, and sometimes luck.

What if the artist is unhappy with their manager's performance?

If an artist is dissatisfied with their manager’s performance, they should first communicate their concerns and attempt to resolve the issues. If no resolution is found, they may consider renegotiating their contract or parting ways, respecting any legal obligations they may have.

How do artists pay their managers?

Artists typically pay their managers out of their gross income. Payments to managers are usually made after the money is collected and before it is disbursed to the artist, ensuring the manager receives their commission off the top.

Is it better for an artist to have a manager with a higher or lower commission?

The commission percentage should be weighed against the manager's ability to deliver value. A higher commission for a highly capable manager could be more beneficial than a lower percentage given to a less effective one.

Can a manager charge more than 25% commission?

While it is not standard practice, a manager could potentially charge more than 25%, especially if providing services beyond traditional music management. However, any rate above the norm should be closely scrutinized to ensure it is fair and reflective of the manager's added value.

What factors should an artist consider when hiring a music manager?

An artist should consider the manager’s experience, industry connections, professional reputation, understanding of the artist’s vision, their strategy for the artist’s career development, and the specifics of their proposed contract, including commission rate.

Does a music manager's commission cover expenses?

A manager's commission usually does not cover expenses incurred on behalf of the artist. These are normally documented and billed to the artist separately unless otherwise agreed upon in the management contract.

Can an artist have more than one music manager?

Yes, an artist can have multiple managers, particularly when they cater to different aspects of the artist's career or when operating in different territories. Each manager's scope, duty, and commission should be clearly delineated in their respective contracts.

Do music managers also handle public relations for their artists?

While some music managers may take on public relations responsibilities, others may work with separate PR professionals to manage their artists' public image and media relations. This depends on the manager’s skill set and the terms of the agreement.

Should an artist consult a lawyer before signing a management contract?

Yes, it's highly advisable for an artist to consult with a lawyer who specializes in entertainment law before signing any management contract to ensure their rights are protected and the terms of the agreement are clear and fair.

Stay curious, explore more topics, and let your creativity surge! If enjoyed this enlightening read, do share it with your fellow artists. Also, check out other engaging, informative guides on Lyric Assistant!

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Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.