Posts by Toni Mercia
How to Write Extratone Lyrics
Welcome to the sprint event of songwriting. Extratone is the place where beats move so fast your lungs file a complaint. At tempos meas...
Publishing vs Master: Who Owns What and Who Gets Paid
If you write songs and record them you are sitting on two separate gold mines and they are not the same mine. One mine is the song itse...
How to Write Industrial Techno Songs
You want a track that hits like a factory door closing on a rave in a warehouse. You want the percussion to feel mechanical and human a...
Venue-Exclusive Merch Percentages You Didn't Negotiate - Traps & Scams Every Musician Must Avoid
Someone at the venue just told you they will take a cut of your merch sales. You blinked. You said yes because the door was tight, your...
How to Write Sadcore Lyrics
You need sad lyrics that do not feel performative. You want lines that land like a text at 2 a.m. You want details that make strangers ...
Rui Da Silva, CEO at Icon Music North America Contact Details
Rui Da Silva is a renowned music industry executive who serves as the CEO of Icon Music North America, a leading music publishing and r...
Indian Jazz Songwriting Advice
This is not your grandma's fusion recital. This is rowdy, soulful, and melodic chaos that actually gets heard. Indian Jazz is the place...
How to Write a Song About Cultural Exchange
You want a song that celebrates two worlds without sounding like a tourist brochure. You want melodies and words that honor origin, spa...
Head of A&R
Picture this: You're in a buzzing, neon-lit studio where hit songs are born, and you’re at the helm as the Head of A&R, a role that...
How to Write Lyrics About Technology
You want a song that makes people laugh then feel then forward a screenshot to their best friend. Technology is the air we breathe and ...