A&R and Manager Advice

How Do I Find a Manager for My Music

How Do I Find a Manager for My Music

Does the idea of managing your music career and negotiating contracts sound daunting? Want to focus solely on your music while someone trusted handles the business side of things? If so, finding a competent manager is pivotal. To help you navigate and gain control of your budding music career, this article will outline the essential steps to find the right manager for your music.

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When Do You Need a Manager?

Before you start your hunt for a perfect manager, you need to understand that timing is crucial. Initially, you may not require a manager. However, as your career advances, and tasks become more demanding, a manager will become necessary. A music manager will handle your business dealings and negotiations, freeing you to focus solely on your music creativity.

Signs that you need a manager include:

  • An increase in gigs
  • The need for contract negotiations
  • Trouble keeping up with administrative tasks
  • Brand is growing exponentially

Qualities of a Good Music Manager

It's essential to recognize the traits of a good music manager to make an informed decision.

Characteristics of a top-notch manager:

  1. Connections: A great manager should have extensive and robust connections within the industry.
  2. Passionate: They must be as enthusiastic about your music as you are.
  3. Good Communicator: They should be able to convey your brand effectively.
  4. Gap Spotter: They should be able to identify shortcomings in your career and offer solutions.

Where to Find a Manager

Once you're aware of the kind of manager you need, the next step is to identify potential options.

Some excellent sources for a manager search include:

  1. Personal Network: You might already know someone who could make a great manager.
  2. Music Conferences: These gatherings are filled with industry professionals looking for talent like you.
  3. Online platforms: Websites and social media platforms can connect you with potential managers.

How Do I Find a Manager for My Music Example:

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For instance, let's imagine yourself as an R&B singer whose brand has started to gain some traction, with an increase in gigs and a growing fan base. You love writing songs on Lyric Assistant, but you're starting to feel overwhelmed with the business aspect of your music career. You decide to engage a manager to handle contract negotiations with potential sponsors, network on your behalf, communicate your brand, and identify gaps in your music career. You reflect on your personal networks, attend music conferences and use online platforms such as LinkedIn to connect with potential managers. After several meetings, you finally find a manager whose passion about your music aligns with yours and can help you navigate the music industry.

Frequently Asked Questions

What should I look for in a music manager?

When searching for a music manager, you should prioritize someone with a strong network in the music industry, good communication skills, and experience with artists similar to your style. It's important they understand your vision and have a proven track record of helping artists grow their careers.

How do I approach a potential manager?

You can approach a potential manager by sending a professional and concise email that includes your music, press kit, and a clear explanation of why you believe they would be the right fit for you. Always personalize your outreach and show that you've done your research about their work and client list.

Is it better to have a local or a non-local manager?

The decision between a local or non-local manager should be based on where you're at in your career and your specific needs. A local manager can be more hands-on and connected to your immediate scene, while a non-local manager might have a broader network. Assess what will best support your career growth.

What terms should be included in a management contract?

A management contract should clearly outline the length of the agreement, the manager's responsibilities, commission rates, expenses expectations, and provisions for termination. It should be fair and mutually beneficial. Always have a lawyer review any agreement before signing.

How much does a music manager cost?

Music managers typically charge between 15-20% of an artist's gross income. Rates can vary based on the manager's experience, services provided, and the specific needs of the artist. Be sure to discuss rates and payment expectations up front.

Can I have more than one manager?

While it is possible to have more than one manager, it may complicate relationships and responsibilities. Most artists benefit from a single manager who can focus on their career. However, in some cases, artists may have a personal manager along with other specialized managers for different territories or aspects of their career.

What are the typical duties of a music manager?

A music manager's duties can include career planning, negotiating contracts, booking shows, managing social media and public relations, financial management, networking, and providing moral support. Their role is multifaceted and tailored to the artist's needs at various stages of their career.

How can I tell if a manager is reputable?

You can gauge a manager's reputation by researching their track record, asking for references, and observing their professionalism and communication style. Industry recognition, successful artist partnerships, and transparency are often indicators of a reputable manager.

Should I wait to be approached by a manager, or should I seek one out?

Whether you wait to be approached or seek out a manager should depend on your current career stage and goals. If you've built a significant buzz and following, managers might come to you. If you feel a manager's guidance can propel your career forward, it's perfectly reasonable to seek one out proactively.

How important is a manager's network in the music industry?

A manager's network can be extremely valuable, providing opportunities for collaborations, performances, and industry exposure. Their connections can open doors that might be otherwise inaccessible to emerging artists.

Can a friend or family member be a good music manager?

While a friend or family member can be a manager, it's important they have or are willing to develop the necessary skills and connections. Personal relationships must be managed carefully to avoid conflicts, and it is crucial they maintain professionalism in business matters.

What's the best way to network and connect with potential managers?

Networking at industry events, through social media, and by leveraging relationships with other musicians and industry professionals are effective ways to connect with potential managers. Showing your value as an artist and staying genuine in your interactions are key to building lasting connections.

How will I know when I'm ready for a music manager?

You're likely ready for a music manager when you've developed a solid foundation for your music career, including a dedicated fan base, regular gigs, and recorded music. Having a manager can help take your career to the next level when these elements are in place.

What red flags should I watch out for when choosing a manager?

Watch out for managers who make unrealistic promises, lack communication, are not transparent with their intentions and methods, or show signs of unprofessionalism. Also, be cautious of those who request payment upfront rather than working on a commission basis.

How do I balance the manager's vision with my own?

It's crucial to establish clear and open communication about your goals and vision from the outset. Regularly revisit and reassess your shared objectives to ensure both you and your manager are aligned, thereby creating a synergistic partnership.

Is it necessary to sign a long-term contract with a manager?

Long-term contracts may not be necessary at the beginning of a manager-artist relationship. It can be beneficial to start with a shorter-term agreement to ensure the partnership is a good fit for both parties. Discuss the contract length and ensure there is an understanding of both commitments and expectations.

How do managers promote their artists?

Managers promote their artists through strategic planning, leveraging industry contacts, organizing promotional campaigns, securing press coverage, social media management, and coordinating with record labels, if involved. They work to increase an artist's visibility and marketability.

Can I negotiate the terms of a manager's contract?

Yes, the terms of a manager's contract are negotiable. It's important to discuss and agree upon terms that are fair and beneficial for both parties. Be clear about what's important to you and seek legal advice to ensure your interests are well-represented in the contract.

What qualifications or experience should I look for in a music manager?

Ideal qualifications include experience managing artists with a similar style or career trajectory as yours, a strong understanding of the current music industry, successful past artist developments, and a wide range of industry contacts. Look for someone who demonstrates professionalism and passion for music management.

How can a manager help me grow my music career?

A manager brings organization, strategic planning, and industry expertise to your career. They can help secure opportunities, negotiate deals, and guide your career path, allowing you to focus on the creative aspects. A good manager will push you to achieve goals you might not reach on your own.

Should I trust a manager who promises instant success?

Be wary of managers who promise instant success. Real career growth takes time, effort, and strategic planning. Instant success in the music industry is rare, and realistic, milestone-based goals are better indicators of a manager's credibility and understanding of the industry.

Let’s face it; finding the right manager for your music career is no small feat. But with the right information and tools, you can take the first step towards achieving your dreams. Remember, the right management can not only enhance your music career but also give you the freedom to create the beautiful music you love. So, venture out there, and find the manager who will be your springboard to the next big stage in your journey. Don't forget to share this guide with others who might benefit from it, and explore other resources on Lyric Assistant.

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Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.