Posts by Toni Mercia
How to Write Balkan Folk Music Songs
Want to write a Balkan folk song that makes people stomp, cry, dance, and then ask if you are actually from their grandma's village? Go...
How to Write Songs About Recovery from illness
You want to tell the truth without sounding like a medical pamphlet. You want a song that holds the ache and the weird small victories....
A&R Music Meaning
Ever wondered what the heck A&R actually stands for beyond sounding like an indie band you only half-heard at a coffee shop open mi...
How to Write a Song About Concerts And Live Music
You want a song that smells like sweaty floorboards and glitter and sounds like everyone singing one line at once. You want the listene...
Alex Hackford, Head of A&R at SCEA/Playstation Contact Details
Alex Hackford is the Head of A&R at Sony Computer Entertainment America (SCEA)/PlayStation, a leading video game developer and publ...
Bhangra Songwriting Advice
You want a Bhangra song that punches the chest, wrecks the dance floor, and sits in your listener for days. You want the dhol hit to fe...
Desert Blues Songwriting Advice
Desert blues, a subgenre of blues music, originated in the Sahara Desert region of North Africa. It's characterized by its unique blend...
Evan Levine, Director, Sports Marketing at Roc Nation Contact Details
Evan Levine is a highly influential figure in the sports marketing industry, currently serving as the Director of Sports Marketing at R...
How to Write Lyrics About Recovery from illness
This is not a therapy session but it is a map. Songs about recovery from illness can hit harder than a surprise waterworks scene in a r...
Christine Gwasda, Executive Assistant at VH1 Contact Details
As a musician, getting in touch with industry professionals like Christine Gwasda, Executive Assistant at VH1, can be a game-changer fo...