Posts by Toni Mercia
How to Write Avant-Pop Songs
You want songs that feel like a surprise party for the brain. You want melodies that sneak into the ear and refuse to leave while produ...
Music Managers Forum Barry Bergmann
Picture this: you're on the brink of your next big musical breakthrough, armed with nothing but a killer beat in your head and a laptop...
How to Write Lyrics About Harmony
You want a song about harmony that does not read like a Pinterest quote with a guitar. You want words that feel honest, images that do ...
How to Write Lyrics About Heavy Metal
You want lyrics that hit like a double kick drum and stay lodged in the skull. You want lines that sound massive when screamed and hone...
How to Write Bouncy Techno Songs
You want a track that makes people bounce, not just nod politely while checking their phone. Bouncy techno is that rare breed of club m...
Dance Party Music Managers Abbreviation
Ever wondered what those quirky abbreviations mean when you're chatting about your favorite dance party music managers? Picture this: y...
How to Be a A&R
Ever wondered if you’ve got the vision, the vibes, and the vibe-checking skills to be the next big A&R in the music universe? Welco...
How to Write Lyrics About Environmental Conservation
You care about the planet and you want your songs to actually do something. You do not want to lecture people while they scroll. You do...
What Are Music Managers Responsible For
Ever wondered who’s the wizard behind your favorite artist’s meteoric rise, the mastermind juggling gigs, glitter, and gut-wrenching ne...
World Fusion Songwriting Advice
You want to fuse a sitar with a synth and have it sound brave and smart instead of accidentally making everyone cringe. You want rhythm...