Posts by Toni Mercia
A&R Music Industry
Ever wondered how a song makes it from your bedroom jam session to blasting on your favorite playlist? Welcome to the wild and creative...
How to Write Songs About Well-being
You want a song that helps people breathe better, laugh at their mess, or feel less alone when the brain decides to be dramatic. You wa...
Laura Covington Kimbrell, Director, Special Markets and Branding at TKO Artist Management
Laura Covington Kimbrell is the Director of Special Markets and Branding at TKO Artist Management, a leading music management company t...
Robert Gill, VP Operations at Eagle Rock (NY) Contact Details
Robert Gill is a highly respected figure in the music industry, serving as the Vice President of Operations at Eagle Rock Entertainment...
How to Write Lyrics About Internet Addiction
You want a song that nails the weird, sticky feeling of being online more than living. You want lines that sting, images that sit in th...
Clive Davis, Chief Creative Officer at Sony Music Contact Details
Who is Clive Davis?
Clive Davis is a legendary music industry executive, currently serving as the Chief Creative Officer at Sony Music....
Live & Virtual Shows: Small Room Economics & Merch Math
If you play music for money and not for roommates applause, this guide is for you. We will walk through real world gig math from dingy ...
How to Write Phonk Lyrics
You want lyrics that sound like a midnight cruise through a rain slick city with the bass turned up and the past whispering in your ear...
How to Write Songs About Endurance
You want a song that feels like a slow burn and then hits like a fist full of sunlight. Songs about endurance are not about winning tro...
Dirty Rap Songwriting Advice
Want to write a dirty rap that slaps without sounding desperate or offensive? Perfect. You are in the right place. This guide teaches h...