Posts by Toni Mercia
What Education Do Music Business Managers Have
Ever wondered if being a music business manager means you need to be a walking encyclopedia of MBA jargon mixed with the soul of a rock...
How to Write Arabic Pop Music Lyrics
Want a chorus that your aunt and your TikTok follower both hum while cooking falafel? You want lyrics that feel modern and local at onc...
How to Write Country Lyrics
You want a lyric that hits like a memory and sticks like spilled coffee on a tour bus shirt. Country music is a story told in plain lan...
Jason McArthur, VP A&R at Provident Music Group Contact Details
Jason McArthur is a highly respected figure in the music industry, serving as the Vice President of A&R at Provident Music Group. W...
How to Write a Song About Religious Experiences
You want a song that feels sacred but not sermonizing. You want language that glows without sounding like a church pamphlet. You want m...
How to Write Bhawaiya Lyrics
Want to write Bhawaiya lyrics that feel like they grew out of river mist yet play well on your playlist? You are in the right place. Th...
How to Write a Song About Employee Engagement
You want a song that gets people clapping in the break room and actually means something. You want a chorus that people hum on their co...
How to Write Sri Lankan Hip Hop Songs
You want tracks that slap in Colombo and hit home in Kandy and Jaffna. You want verses that sound local and hooks that people sing back...
How to Write Balearic Beat Songs
Balearic beat is the soundtrack of sunsets, scooters, cheap gin, and slow dancing on a terrace with the sea on the horizon. It is not a...
How to Write New Weird America Lyrics
Want to make songs that feel like witchy postcards from a future-past? Want lyrics that smell like cedar, thrift store silk, and incens...