With its vibrant music scene, it's no wonder that Los Angeles is home to some of the top music managers in the industry. These professionals have the expertise and connections to transform an artist's career. Aligning with the right one can be the propelling factor behind an unknown talent's ascent to stardom. This blog post introduces you to some of the top music managers in the City of Angels.
Understanding What Music Managers Do
Music managers are instrumental in the success of artists. Essentially, they:
- Formulate and implement the artist's career strategy.
- Nurture relationships with record labels, producers, and promoters.
- Manage the artist's public image and relationship with the media.
- Navigate complex legal and business transactions.
Choosing the Right Music Manager
Gaining the support of a competent music manager is a gamechanger. However, compatibility is key. When choosing a manager, consider their:
- Prior experience in your genre and level of success.
- Networking connections within the industry.
- Professional demeanor and ethics.
- Willingness to invest time and resources in your career.
Top Music Managers in Los Angeles
There are several notable music managers in Los Angeles who have orchestrated the rise of countless renowned artists. Let's meet some of them:
1. Scooter Braun
Through his company SB Projects, Scooter Braun has managed some of the biggest names in the music industry, including Justin Bieber, Ariana Grande and Demi Lovato.
Music Industry Insider 2024: The Ultimate Contact Handbook
Music Industry Insider 2024: The Ultimate Contact Handbook
2. Brandon Creed
A partner at the Creed Company, Brandon Creed has managed global superstars such as Bruno Mars and Mark Ronson.
3. Guy Oseary
Guy Oseary, the co-founder of Maverick Records, has managed the careers of iconic artists like Madonna and U2.
4. Rob McDermott
Rob McDermott, the founder of Mad Mac Entertainment, is known for managing the band Linkin Park.
5. Jeff Jampol
At Jampol Artist Management (aka JAM Inc.), Jeff Jampol manages posthumous estates of artists like The Doors and Janis Joplin.
Top Music Managers in Los Angeles Example:
Jenny, an upcoming R&B singer, was struggling in LA's competitive music scene. After signing with Guy Oseary, her career took off. Oseary's connections with record labels landed her a contract, his expertise sculpted her image for mainstream success. This kind of transformation is typical of what a great music manager can achieve with their artist.
Frequently Asked Questions
What is a music manager?
A music manager is a professional who guides the professional career of artists in the music industry. Their duties include negotiating contracts, securing gigs, managing schedules, and often helping to develop an artist's brand and image.
Why are music managers important for artists?
Music managers play a critical role in an artist's career by providing industry expertise, connections, and business acumen. They help artists focus on their creativity by handling the business aspects of music production, promotion, and touring.
What should I look for in a music manager?
Look for someone who believes in your music, has a strong network in the industry, solid references, a track record of success, excellent communication skills, and a clear understanding of your career goals.
How do I approach a music manager in Los Angeles?
Research managers who align with your genre and style, and reach out with a professional email including your music, bio, press kit, and any notable achievements. Be concise, respectful, and direct about what you are seeking.
Can a music manager help me get a record deal?
Yes, a skilled music manager can leverage their contacts and experience to help you get a record deal. They negotiate on your behalf and ensure that the terms of any deal align with your interests.
Is it expensive to hire a top music manager in Los Angeles?
The cost of hiring a top music manager can vary widely. Some may work for a percentage of your earnings, while others could charge a flat fee. Top managers typically charge between 15-20% of your gross income.
What is the standard commission rate for a music manager?
The standard commission rate for a music manager usually ranges from 10% to 20% of an artist's gross income, depending on the level of the artist's success and the manager's role.
How long is a typical music management contract?
A typical music management contract ranges from one to five years. It's crucial to have an entertainment lawyer review any contract before signing.
Can music managers help in branding and image development?
Yes, experienced music managers often assist in branding and image development, as these are key aspects in distinguishing an artist and connecting with the audience.
What are some red flags when dealing with potential music managers?
Red flags include a lack of communication, no clear contract, unrealistic promises, a poor track record, and managers who seem more interested in their success than in yours.
How do music managers find new talent?
Music managers find new talent through live shows, artist referrals, social media, demo submissions, and music industry events. Persistent and high-quality visibility as an artist increases your chances of being noticed.
Should I choose a music manager based on their client list?
While a reputable client list can indicate experience and connections, it's most important to find a manager whose vision aligns with yours and who has the time and resources to dedicate to your career.
What if I'm just starting out – can I still get a music manager?
Yes, it's possible to secure a music manager early in your career if you demonstrate potential, talent, and a strong work ethic. However, managers are more likely to work with artists who've shown they can attract a fanbase and generate income.
Do all music managers have industry connections?
Most established music managers have industry connections, but the breadth and strength of these connections can vary. When considering a manager, inquire about their network and how it can benefit your career.
What differentiates a music manager from an agent or publicist?
A music manager oversees an artist's overall career, while an agent typically handles live performance bookings and a publicist manages the artist's relationship with the media.
Can a music manager help with tour planning and logistics?
Yes, music managers often assist with organizing tours, including booking dates, arranging travel, and coordinating logistics to ensure a successful series of performances.
How important is having a local music manager in Los Angeles?
Having a local manager in Los Angeles can be advantageous due to proximity to the entertainment industry, but ultimately, the manager's effectiveness and fit with your career goals are most important.
What kind of legal knowledge should a music manager have?
A music manager should have a basic understanding of contract law, copyright law, royalty structures, and the various agreements common in the music industry.
How often should I expect to communicate with my music manager?
Communication frequency will depend on your current projects and needs. Some artists speak daily with their manager, while others may communicate weekly or as necessary. It's essential to establish communication expectations upfront.
If unhappy with my music manager, can I terminate the contract?
Many management contracts have termination clauses. If you are unhappy, it's best to discuss issues with your manager first. If necessary, seek legal advice to understand your rights and the process for termination.
What should be included in a music management agreement?
A music management agreement should include terms of compensation, duration of the contract, duties and responsibilities, exclusivity clauses, and conditions for termination, among other things.
How can I trust that a manager will prioritize my best interests?
Trust is built through clear communication, transparency in dealings, demonstrated diligence in advancing your career, and mutual respect. Always conduct thorough research and possibly seek references before committing.
How has the role of music managers changed with the rise of digital music and streaming services?
The rise of digital music and streaming services has expanded the role of music managers to include digital strategy, understanding of data analytics, and identifying new online revenue streams.
Who are some of the most successful music managers based in Los Angeles?
Los Angeles is home to many successful music managers, but due to the ever-changing nature of the industry, we recommend looking at current music industry publications and networks for the most updated list of successful managers.
Finding the right manager is no small feat, but Los Angeles is rich with talent. These individuals are equipped with the knowledge, experience, and connections to turn your musical dreams into reality. If you enjoyed this article, be sure to share it with your friends and fellow musicians. Don’t forget to check out our other posts on Lyric Assistant for more industry insights and tips.