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Will Botwin, President / CEO at ATO Contact Details
Find Music A&R Contact Details

Will Botwin, President / CEO at ATO Contact Details

Posted by author-avatar Toni Mercia
October 24, 2024
As a musician, getting in touch with industry professionals like Will Botwin, President/CEO at ATO, can be a game-changer for your care...
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Top Education for Music Managers
A&R and Manager Advice

Top Education for Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever dreamt of being the mastermind behind your favorite chart-topping artist, juggling contracts, negotiating killer deals, and knowin...
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How to Write Viking Metal Lyrics
How to Write Lyrics

How to Write Viking Metal Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that hit like a longship breaking ice. You want imagery that smells of salt and iron. You want chants that the crowd ca...
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How to Write Taiwanese Hip Hop Songs
How to Write Songs

How to Write Taiwanese Hip Hop Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a track that slaps in Taipei and trends on the Taipei MRT playlist. You want lyrics that feel local but hit global, flows that...
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How to Write Lyrics About A Cappella
How to Write Lyrics About Life Situations

How to Write Lyrics About A Cappella

Posted by author-avatar Toni Mercia
November 2, 2025
You want lyrics that sound like voices having sex with each other in perfect timing. You want words that scream human and warm and oddl...
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How to Write Lyrics About Weather
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Weather

Posted by author-avatar Toni Mercia
November 2, 2025
Weather is the easiest mood ring you will ever wear. It is public, universal, and cheap to reference. Rain can be sad, sun can be horny...
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Roots Rock Songwriting Advice
Songwriting Advice

Roots Rock Songwriting Advice

Posted by author-avatar Toni Mercia
July 23, 2024
Roots rock, a genre that originated in the 1960s, is a fusion of rock and roll, folk, blues, and country music. It's characterized by i...
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Music Managers
A&R and Manager Advice

Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ready to jump into the wild, unpredictable, and downright exhilarating world of music management? Imagine balancing your love for kille...
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Jordan Kurland, Founding Partner at Brilliant Corners Artist Management
Find Music Manager Contact Details

Jordan Kurland, Founding Partner at Brilliant Corners Artist Management

Posted by author-avatar Toni Mercia
August 20, 2024
Jordan Kurland is a renowned music industry professional and the Founding Partner at Brilliant Corners Artist Management, a boutique ma...
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How to Write Lyrics About Reflection
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Reflection

Posted by author-avatar Toni Mercia
November 2, 2025
You want songs that feel like staring at your life through a cracked window and then laughing at what you see. Reflection songs are emo...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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