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Songwriting Advice

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How to Write Alt-Jazz Lyrics
How to Write Lyrics

How to Write Alt-Jazz Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that feel like a smoky rooftop conversation with a vinyl record that remembers your secrets. Alt Jazz lives in the spac...
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A&Rs
A&R and Manager Advice

A&Rs

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what happens behind the sparkling lights on stage and the chart-topping tracks you can’t stop humming? Welcome to the wil...
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Record Label A&R
A&R and Manager Advice

Record Label A&R

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wonder who’s the wizard behind discovering your next favorite hit or the secret ingredient that turns raw talent into a chart-topp...
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Rachel Holmberg, Head of A&R at Decca Records Contact Details
Find Music A&R Contact Details

Rachel Holmberg, Head of A&R at Decca Records Contact Details

Posted by author-avatar Toni Mercia
January 3, 2025
Rachel Holmberg, the esteemed Head of A&R at Decca Records, is a highly sought-after industry professional who has played a pivotal...
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Algorave Songwriting Advice
Songwriting Advice

Algorave Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
If you think songwriting is only about coffee soaked notebooks and sad guitar chords you are missing the party. Algorave songwriting me...
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How to Write Alternative R&B Lyrics
How to Write Lyrics

How to Write Alternative R&B Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that feel like someone reading your private messages out loud in a smoky room. You want lines that sting, that float, t...
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How to Write Songs About Recovery from illness
How to Write Songs About Specific Emotions

How to Write Songs About Recovery from illness

Posted by author-avatar Toni Mercia
November 2, 2025
You want to tell the truth without sounding like a medical pamphlet. You want a song that holds the ache and the weird small victories....
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Aldo Gonzalez, Senior Director, A&R at Universal Music Group Contact Details
Find Music A&R Contact Details

Aldo Gonzalez, Senior Director, A&R at Universal Music Group Contact Details

Posted by author-avatar Toni Mercia
December 29, 2024
Aldo Gonzalez is a highly respected figure in the music industry, currently serving as the Senior Director of A&R at Universal Musi...
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Todd Elliot, President/Owner at Elliot Management Contact Details
Find Music A&R Contact Details

Todd Elliot, President/Owner at Elliot Management Contact Details

Posted by author-avatar Toni Mercia
August 17, 2024
Todd Elliot is a renowned figure in the music industry, serving as the President and Owner of Elliot Management, a prestigious talent m...
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Livia Tortella, Co President at Warner Bros Records Contact Details
Find Music A&R Contact Details

Livia Tortella, Co President at Warner Bros Records Contact Details

Posted by author-avatar Toni Mercia
November 30, 2024
Livia Tortella is a highly respected music industry executive who currently serves as Co-President at Warner Bros Records. With a wealt...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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