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How to Write Lyrics About Environmental rights
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Environmental rights

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that slaps and also makes people care about the planet. Good. That is possible without sounding like a lecture in a lec...
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Trevor Mathiesen, Publishing & A&R Director at Curb / Word Entertainment Contact Details
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Trevor Mathiesen, Publishing & A&R Director at Curb / Word Entertainment Contact Details

Posted by author-avatar Toni Mercia
December 20, 2024
Trevor Mathiesen is a well-respected figure in the music industry, currently serving as the Publishing & A&R Director at Curb /...
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Erika Irish, Vice President at BET Networks Contact Details
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Erika Irish, Vice President at BET Networks Contact Details

Posted by author-avatar Toni Mercia
August 18, 2024
Erika Irish is a highly respected and accomplished executive in the entertainment industry, currently serving as the Vice President at ...
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How to Write Songs About Paradox
How to Write Songs About Specific Emotions

How to Write Songs About Paradox

Posted by author-avatar Toni Mercia
November 2, 2025
Paradox in songwriting is emotional cheat code. You tell two truths that seem to cancel each other and the listener leans in. Contradic...
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How to Write Jewish Hip Hop Lyrics
How to Write Lyrics

How to Write Jewish Hip Hop Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want bars that slap and a soul that nods. You want lyrics that are funny, holy, messy, street smart, and brainy enough to make a ra...
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Michelle Belcher, Head of Film/TV/GM West Coast at Primary Wave (CA) Contact Details
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Michelle Belcher, Head of Film/TV/GM West Coast at Primary Wave (CA) Contact Details

Posted by author-avatar Toni Mercia
October 1, 2024
Michele Belcher is a highly respected figure in the entertainment industry, currently serving as the Head of Film/TV/GM West Coast at P...
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Atlantic Records A&R
A&R and Manager Advice

Atlantic Records A&R

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you're browsing through the iconic halls of Atlantic Records, a name that's as legendary as a perfectly pitched high note...
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How to Write Schaffel Songs
How to Write Songs

How to Write Schaffel Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a groove that drags a little and then drags you right back onto the dance floor. Schaffel is that sly foot that taps just off ...
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How to Write Songs About Nature’s beauty
How to Write Songs About Specific Emotions

How to Write Songs About Nature’s beauty

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that smells like rain and tastes like warm dirt. You want lyrics that make listeners stop scrolling and remember the so...
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How to Write a Song About Ocean And Marine Life
How to Write Songs About Life Situations

How to Write a Song About Ocean And Marine Life

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that smells like salt without using the word salty every four bars. You want whales that feel like characters and coral...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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