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Songwriting Advice

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How to Write Lyrics About Culture
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Culture

Posted by author-avatar Toni Mercia
November 2, 2025
Culture is the juice that makes a song taste like where you come from. Whether you want to celebrate a neighborhood, call out an injust...
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Amapiano Songwriting Advice
Songwriting Advice

Amapiano Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a groove that makes people slow dance while sweating like they forgot to hydrate. You want a hook that sits in the chest as mu...
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Packaging Deductions In The Streaming Era - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Packaging Deductions In The Streaming Era - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
Packaging deductions used to mean shrink wrap and CDs. Now they mean creative accounting that eats your money while you sleep. If you s...
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Jim Phelan, Manager at GPS / Global Positioning Services Contact Details
Find Music A&R Contact Details

Jim Phelan, Manager at GPS / Global Positioning Services Contact Details

Posted by author-avatar Toni Mercia
October 8, 2024
As a musician, getting in touch with industry professionals like Jim Phelan, Manager at GPS / Global Positioning Services, can be a gam...
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Leinana Myers, Planner at VH1 Contact Details
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Leinana Myers, Planner at VH1 Contact Details

Posted by author-avatar Toni Mercia
August 18, 2024
Leinana Myers is a prominent figure in the music industry, serving as a Planner at VH1. As a Planner, Leinana is responsible for develo...
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How to Write Canterbury Scene Lyrics
How to Write Lyrics

How to Write Canterbury Scene Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
If you love songs that sound like a conversation with a professor who just sat down at the pub, you are in the right place. The Canterb...
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Keith Bernstein, CEO at Royalty Review Council Contact Details
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Keith Bernstein, CEO at Royalty Review Council Contact Details

Posted by author-avatar Toni Mercia
September 28, 2024
As a musician, understanding the music industry's complex royalty system can be overwhelming. That's where the Royalty Review Council c...
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Ferdy Unger-Hamilton, President at Sony Music UK (Columbia Records) Contact Details
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Ferdy Unger-Hamilton, President at Sony Music UK (Columbia Records) Contact Details

Posted by author-avatar Toni Mercia
October 30, 2024
Ferdy Unger-Hamilton is the President of Sony Music UK, overseeing the iconic Columbia Records label. With a career spanning over two d...
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Danish Traditional Music Songwriting Advice
Songwriting Advice

Danish Traditional Music Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Yes you can write a modern hit that smells faintly of rye bread and accordion grease while still sounding like it belongs on your playl...
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Rodel Delfin, A&R Consultant at Red Bull Records Contact Details
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Rodel Delfin, A&R Consultant at Red Bull Records Contact Details

Posted by author-avatar Toni Mercia
September 9, 2024
Rodel Delfin is a highly respected A&R Consultant at Red Bull Records, a renowned record label known for its commitment to discover...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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