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Matt Van De Water, Talent Manager/Producer at Parallel Entertainment
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Matt Van De Water, Talent Manager/Producer at Parallel Entertainment

Posted by author-avatar Toni Mercia
August 21, 2024
Matt Van De Water is a renowned talent manager and producer at Parallel Entertainment, a leading entertainment company that specializes...
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How to Write Onkyokei Lyrics
How to Write Lyrics

How to Write Onkyokei Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
Onkyokei lyrics are almost the opposite of pop bravado. They are quiet, tiny, tactile, and obsessed with sound itself. Onkyokei is a Ja...
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Hong Kong Hip Hop Songwriting Advice
Songwriting Advice

Hong Kong Hip Hop Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Want to write Cantonese rap that bangs, lands on the first listen, and does not sound like a karaoke version of an overseas hit? Cool. ...
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How to Write a Song About Mourning
How to Write Songs About Life Situations

How to Write a Song About Mourning

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that honors what was lost and also feels true to you. You want language that does not sound like the same obituary ever...
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How to Write Songs About Sadness
How to Write Songs About Specific Emotions

How to Write Songs About Sadness

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels true and not whiny. You want lyrics that land like a punch and melodies that make listeners feel seen. Sad s...
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Jamie Frost, Corporate Communications Assistant at VH1 Contact Details
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Jamie Frost, Corporate Communications Assistant at VH1 Contact Details

Posted by author-avatar Toni Mercia
August 28, 2024
Jamie Frost is a Corporate Communications Assistant at VH1, a leading American cable television network owned by ViacomCBS. As a key me...
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Ross Pechta, Human Resources Manager at VH1 Contact Details
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Ross Pechta, Human Resources Manager at VH1 Contact Details

Posted by author-avatar Toni Mercia
July 30, 2024
Ross Pechta, the Human Resources Manager at VH1, is a crucial contact for musicians looking to advance their careers in the music indus...
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Music Managers in Detroit MI
A&R and Manager Advice

Music Managers in Detroit MI

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: the pulsing heart of Detroit, a city where Motown legends were born, where bass lines and beats have always ruled the str...
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Music Managers and the California Talent Agency Act
A&R and Manager Advice

Music Managers and the California Talent Agency Act

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how a quirky mix of legal jargon, rock ‘n’ roll dreams, and modern management wizardry can all collide in one epic headli...
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Recouping Radio Promo Indie Fees - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Recouping Radio Promo Indie Fees - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
You paid for radio promo and got a spreadsheet of lies. You are not alone. The radio promotion game can feel like dating an influencer ...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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