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Verbal Side Letters Never Executed - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Verbal Side Letters Never Executed - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
One minute they promise you a placement, the next minute they remember you as another person they once knew. You get a glossy text that...
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How to Write a Song About Environmental Issues
How to Write Songs About Life Situations

How to Write a Song About Environmental Issues

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes people care enough to put down their phone and do something stupid like sign a petition. Whether you want to...
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Rob Grenoble, CEO at Infidel Contact Details
Find Music A&R Contact Details

Rob Grenoble, CEO at Infidel Contact Details

Posted by author-avatar Toni Mercia
September 5, 2024
Rob Grenoble is the CEO of Infidel, a renowned music industry executive with a wealth of experience in talent management, marketing, an...
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Matt Goldberg, Manager at Lippman Entertainment
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Matt Goldberg, Manager at Lippman Entertainment

Posted by author-avatar Toni Mercia
July 24, 2024
Matt Goldberg is a renowned manager at Lippman Entertainment, a leading talent agency that represents a diverse range of artists, produ...
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Music Managers That Went to the Auc
A&R and Manager Advice

Music Managers That Went to the Auc

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how some music managers become the unsung heroes behind major chart-topping artists? It turns out that a few of them shar...
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How to Write Cajun Music Lyrics
How to Write Lyrics

How to Write Cajun Music Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that smells like crawfish, feels like swamp water at dusk, and sticks in the head like a one line chorus that will haun...
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How to Write Acid Rock Lyrics
How to Write Lyrics

How to Write Acid Rock Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that feel like a midnight voyage through a carnival mirror. You want lines that lodge under the listener's skin and ret...
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Michael Rand, Booking Agent at Popular Music
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Michael Rand, Booking Agent at Popular Music

Posted by author-avatar Toni Mercia
August 16, 2024
Michael Rand is a renowned booking agent at Popular Music, a leading talent agency that represents a diverse range of artists and bands...
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How to Write Música Sertaneja Lyrics
How to Write Lyrics

How to Write Música Sertaneja Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want a sertaneja song that hits like a shot of cachaça and sticks like a chorus at a bar on a Friday night. Música sertaneja is Bra...
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How to Write Trad Jazz Lyrics
How to Write Lyrics

How to Write Trad Jazz Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
Trad jazz means traditional jazz. Think New Orleans parade energy, smoky club ballads, and swinging standards that older cats and young...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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