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Music Managers Looking For Talent in South Africa
A&R and Manager Advice

Music Managers Looking For Talent in South Africa

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: You’re a music manager scouting for the next South African supernova, and in your hands is the power to change someone’s ...
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Allison Franchino, Vice President A&R at Hollywood Records Contact Details
Find Music A&R Contact Details

Allison Franchino, Vice President A&R at Hollywood Records Contact Details

Posted by author-avatar Toni Mercia
January 6, 2025
Allison Franchino is the Vice President of A&R at Hollywood Records, a renowned record label based in Los Angeles, California. As a...
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How to Write Lyrics About Allies
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Allies

Posted by author-avatar Toni Mercia
November 2, 2025
Want to write a song that thanks the person who stood in a doorway with you when the world screamed? Good. Songs about allies can feel ...
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Crabcore Songwriting Advice
Songwriting Advice

Crabcore Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
So you want to write crabcore songs that slap and make the internet spit coffee. Good. You also want riffs that hit like a truck and ho...
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How to Write Nordic/Scandinavian States Lyrics
How to Write Lyrics

How to Write Nordic/Scandinavian States Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that smell like cold air and coffee and still hit people in the chest. You want to borrow that wide sky feeling without...
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How to Write Lyrics About Genre
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Genre

Posted by author-avatar Toni Mercia
November 2, 2025
You want to sing about genre without sounding like a music nerd at a party who will not stop talking. You want lines that punch, that w...
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Michael Healy, Ex VP/GM at E1 (NY) Contact Details
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Michael Healy, Ex VP/GM at E1 (NY) Contact Details

Posted by author-avatar Toni Mercia
November 26, 2024
Michael Healy is a prominent figure in the music industry, having served as the Vice President and General Manager at E1 Entertainment ...
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A&R Rca Records
A&R and Manager Advice

A&R Rca Records

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how a record label so iconic as RCA Records still manages to discover the next big thing in a world saturated with stream...
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John Lopez, CEO at Upstairs Contact Details
Find Music A&R Contact Details

John Lopez, CEO at Upstairs Contact Details

Posted by author-avatar Toni Mercia
October 3, 2024
Who is John Lopez? John Lopez is the CEO at Upstairs, a renowned music industry professional with a proven track record of success. As ...
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Turkish Folk Music Songwriting Advice
Songwriting Advice

Turkish Folk Music Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Want to write a Turkish folk song that feels like it grew out of a village tea house but slaps on Spotify like a viral bop? Good. You a...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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