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Songwriting Advice

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How to Write Songs About Enchantment
How to Write Songs About Specific Emotions

How to Write Songs About Enchantment

Posted by author-avatar Toni Mercia
November 2, 2025
You want your listeners to believe in small magic by the time the second chorus hits. You want a lyric that smells like midnight jasmin...
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Top R&B Pop Music Managers
A&R and Manager Advice

Top R&B Pop Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Welcome to a deep dive into the electrifying world of R&B and pop music management, your backstage pass to meeting the masterminds ...
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How to Write Lyrics About Social Impact
How to Write Lyrics About Life Situations

How to Write Lyrics About Social Impact

Posted by author-avatar Toni Mercia
November 2, 2025
You want your song to do more than hit the playlist. You want it to make someone think twice, sign a petition, text a friend, or finall...
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Nelle Hooper, President at Meanwhile Contact Details
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Nelle Hooper, President at Meanwhile Contact Details

Posted by author-avatar Toni Mercia
October 21, 2024
Who is Nelle Hooper? Nelle Hooper is a renowned music industry executive, currently serving as the President at Meanwhile, a leading mu...
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Music Managers Bradenton FL
A&R and Manager Advice

Music Managers Bradenton FL

Posted by author-avatar Toni Mercia
March 26, 2025
So you’re ready to dive into the vibrant, sun-soaked world of Bradenton, FL, where palm trees sway, the ocean breeze inspires your next...
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Mike Coates, Executive Vice President at A&M Entertainment
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Mike Coates, Executive Vice President at A&M Entertainment

Posted by author-avatar Toni Mercia
August 27, 2024
Mike Coates is a highly respected figure in the music industry, currently holding the position of Executive Vice President at A&M E...
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Monte Lipman, Co-President at Universal / Republic Contact Details
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Monte Lipman, Co-President at Universal / Republic Contact Details

Posted by author-avatar Toni Mercia
November 5, 2024
Who is Monte Lipman? Monte Lipman is a renowned music industry executive who currently serves as the Co-President of Universal Music Gr...
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Lewis Martinee, President at Seventy Six/76 Music Contact Details
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Lewis Martinee, President at Seventy Six/76 Music Contact Details

Posted by author-avatar Toni Mercia
October 4, 2024
As a musician, getting in touch with industry professionals like Lewis Martinee, President at Seventy Six/76 Music, can be a game-chang...
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Alex Close, A&R Consultant at Warner Bros. (UK) Contact Details
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Alex Close, A&R Consultant at Warner Bros. (UK) Contact Details

Posted by author-avatar Toni Mercia
November 28, 2024
Alex Close is a renowned A&R Consultant at Warner Bros. Records, one of the most prestigious record labels in the UK. As an A&R...
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Lanre Gaba, SVP A&R at Atlantic Records Contact Details
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Lanre Gaba, SVP A&R at Atlantic Records Contact Details

Posted by author-avatar Toni Mercia
December 1, 2024
Lanre Gaba is a highly respected and influential figure in the music industry, serving as the Senior Vice President of A&R at Atlan...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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