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Music Managers Conference
A&R and Manager Advice

Music Managers Conference

Posted by author-avatar Toni Mercia
March 26, 2025
Imagine a space where creativity meets strategy, where the raw passion of music collides with expert management tactics, and where tomo...
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Marcus Siskind, CEO at Mass Appeal Entertainment Contact Details
Find Music A&R Contact Details

Marcus Siskind, CEO at Mass Appeal Entertainment Contact Details

Posted by author-avatar Toni Mercia
August 4, 2024
Marcus Siskind is a renowned music industry executive who currently serves as the CEO of Mass Appeal Entertainment, a leading music and...
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How to Write Lyrics About Expression
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Expression

Posted by author-avatar Toni Mercia
November 2, 2025
You want lyrics that feel like a truth punch delivered with a wink. You want lines that make listeners nod, laugh, cry, or send a scree...
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How to Write Lyrics About Overcoming Adversity
How to Write Lyrics About Life Situations

How to Write Lyrics About Overcoming Adversity

Posted by author-avatar Toni Mercia
November 2, 2025
You want your song to feel like a victory lap and not like a therapy session that lost its parking ticket. Writing about hardship is ea...
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How to Write a Song About Homesickness
How to Write Songs About Life Situations

How to Write a Song About Homesickness

Posted by author-avatar Toni Mercia
November 2, 2025
Homesickness is an emotion that smells like instant noodles at 2 AM and tastes like your favorite hoodie gone cold on a dorm chair. If ...
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How to Write Lyrics About Critique
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Critique

Posted by author-avatar Toni Mercia
November 2, 2025
Critique is messy, personal, and gold for songwriting. Whether someone told you your voice is thin, a producer said your chorus is bori...
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How to Write a Song About Online Communities
How to Write Songs About Life Situations

How to Write a Song About Online Communities

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels like a server room with a stage built inside it. You want lyrics that namecheck the rituals, the jokes, the ...
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Vincent Hartong, SVP of Artist Management & Head of Management at In De Goot Entertainment
Find Music Manager Contact Details

Vincent Hartong, SVP of Artist Management & Head of Management at In De Goot Entertainment

Posted by author-avatar Toni Mercia
August 21, 2024
Vincent Hartong, Senior Vice President of Artist Management and Head of Management at In De Goot Entertainment, is a highly respected f...
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How to Write Lyrics About Storytelling
How to Write Lyrics About Life Situations

How to Write Lyrics About Storytelling

Posted by author-avatar Toni Mercia
November 2, 2025
You want a lyric that reads like a short film and sings like an earworm. You want listeners to lean in, see a scene, and sing the hook ...
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Calypso Songwriting Advice
Songwriting Advice

Calypso Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Want to write a calypso that makes people dance, think, and sing before they remember the title? Good. Calypso is the art of storytelli...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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