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Songwriting Advice

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How to Write Lyrics About Old vs. New
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Old vs. New

Posted by author-avatar Toni Mercia
November 2, 2025
You want a lyric that smells like cedar boxes and fresh plastic at the same time. You want listeners to feel the ache of what was and t...
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How to Write Bongo Flava Lyrics
How to Write Lyrics

How to Write Bongo Flava Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lines that slap and stories that stick. Bongo Flava is more than a beat and a catchy hook. It is Tanzanian street wisdom dress...
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Currency Conversion Fees Unexplained - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Currency Conversion Fees Unexplained - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
You just sold a beat, landed a sync, or shipped a merch box overseas and somehow you made less money than the price tag promised. Welco...
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How to Write Soca Lyrics
How to Write Lyrics

How to Write Soca Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want a soca tune that makes people drop everything and win the road. You want a chorus that becomes a chant. You want verses that g...
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How to Write Zouk-Lambada Lyrics
How to Write Lyrics

How to Write Zouk-Lambada Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that drag bodies onto the dance floor and keep them there. You want lines that sound smooth in Portuguese or Creole and...
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How to Write Lyrics About Stillness
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Stillness

Posted by author-avatar Toni Mercia
November 2, 2025
You want quiet that screams without a single shout. Stillness in a song is not the absence of motion. Stillness is motion turned inward...
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Complextro Songwriting Advice
Songwriting Advice

Complextro Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Complextro is electronic music that sounds like a pocket full of synths got into a fight and then made a catchy tune. It is all about c...
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Scott Hamilton, President at Small Stone Contact Details
Find Music A&R Contact Details

Scott Hamilton, President at Small Stone Contact Details

Posted by author-avatar Toni Mercia
October 17, 2024
Scott Hamilton is a well-known figure in the music industry, serving as the President at Small Stone, a reputable record label and musi...
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How to Write Kayōkyoku Lyrics
How to Write Lyrics

How to Write Kayōkyoku Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that feel like a smoky late night TV show in Tokyo from the 1960s and 1970s. You want lines that sound like lipstick on...
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Will Botwin, President / CEO at ATO Contact Details
Find Music A&R Contact Details

Will Botwin, President / CEO at ATO Contact Details

Posted by author-avatar Toni Mercia
October 24, 2024
As a musician, getting in touch with industry professionals like Will Botwin, President/CEO at ATO, can be a game-changer for your care...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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