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Managers That Changed Music
A&R and Manager Advice

Managers That Changed Music

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you're backstage, headphones in, heart pounding with excitement as the next chart-topping anthem begins to take shape, al...
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How to Write Lyrics About Disassembly
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Disassembly

Posted by author-avatar Toni Mercia
November 2, 2025
Disassembly is not just a physical act. It is an emotional genre. You can write about taking things apart with the same tenderness and ...
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Tail That Doesn't Step Down Over Time - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Tail That Doesn't Step Down Over Time - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
Translation for humans: you want the income, career lift, or placement that actually reduces over time instead of sticking like gum und...
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Kenneth Lane, Music Editor at Valhalla Contact Details
Find Music A&R Contact Details

Kenneth Lane, Music Editor at Valhalla Contact Details

Posted by author-avatar Toni Mercia
November 24, 2024
Kenneth Lane is a renowned music editor who has made a significant impact in the music industry. As a music editor at Valhalla, he has ...
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Atlantic Records Contact
A&R and Manager Advice

Atlantic Records Contact

Posted by author-avatar Toni Mercia
March 26, 2025
Hey there, future chart-toppers and lyrical geniuses! If you’ve ever wondered how to slide into Atlantic Records’ DMs, or more appropri...
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How to Write Rock Music In France Songs
How to Write Songs

How to Write Rock Music In France Songs

Posted by author-avatar Toni Mercia
November 1, 2025
Want to write rock songs that feel like Paris at midnight or some seaside town with more attitude than manners? Good. This guide is you...
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How to Write Post-Rock Lyrics
How to Write Lyrics

How to Write Post-Rock Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that act like weather. Not like a press release. Not like a diary entry full of receipts. You want words that sit insid...
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How to Write Psychedelic Soul Lyrics
How to Write Lyrics

How to Write Psychedelic Soul Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
Want lyrics that smell like incense, feel like velvet, and hit like a truth bomb? Psychedelic soul lives where smoky church choir meets...
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How to Write Nu Skool Breaks Songs
How to Write Songs

How to Write Nu Skool Breaks Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want filthy grooves, cavernous bass, and drops that make people forget to blink. Nu Skool Breaks is the playground for producers wh...
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How to Write Tejano Lyrics
How to Write Lyrics

How to Write Tejano Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want Tejano lyrics that hit in the club and at abuela's table. You want lines that read like a backyard conversation and sing like ...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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