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Songwriting Advice

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How to Write Lubbock Sound Songs
How to Write Songs

How to Write Lubbock Sound Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want songs that sound like Lubbock but still feel like yours. You want the sunbaked clarity of Buddy Holly, the small town stories ...
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How to Write Blackgaze Songs
How to Write Songs

How to Write Blackgaze Songs

Posted by author-avatar Toni Mercia
November 1, 2025
If black metal and shoegaze hooked up, what would their love child sound like? That child is blackgaze. It is loud and tender. It is ab...
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Illbient Songwriting Advice
Songwriting Advice

Illbient Songwriting Advice

Posted by author-avatar Toni Mercia
July 30, 2024
Illbient songwriting is a subgenre of electronic music that emerged in the 1990s, characterized by its dark, atmospheric soundscapes an...
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Amanda Jones, Label Manager at Real World Contact Details
Find Music A&R Contact Details

Amanda Jones, Label Manager at Real World Contact Details

Posted by author-avatar Toni Mercia
September 20, 2024
As a musician, getting in touch with industry professionals like Amanda Jones, Label Manager at Real World Records, can be a crucial st...
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Tim Yasui, VP/GM at Cleopatra Contact Details
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Tim Yasui, VP/GM at Cleopatra Contact Details

Posted by author-avatar Toni Mercia
October 30, 2024
Tim Yasui is the Vice President and General Manager at Cleopatra Records, a renowned independent record label based in Los Angeles, Cal...
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Nat Schellin, CEO at Jaggo Contact Details
Find Music A&R Contact Details

Nat Schellin, CEO at Jaggo Contact Details

Posted by author-avatar Toni Mercia
September 29, 2024
Nat Schellin is the CEO of Jaggo, a leading music industry platform that connects artists with industry professionals, including labels...
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How to Write Lyrics About Celebrating Holidays
How to Write Lyrics About Life Situations

How to Write Lyrics About Celebrating Holidays

Posted by author-avatar Toni Mercia
November 2, 2025
You want a holiday song that actually lands. You want people to play it at parties, sing it in cars, and post it with a caption that re...
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How to Write Lyrics About Control
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Control

Posted by author-avatar Toni Mercia
November 2, 2025
Control is the human condition served with a ridiculous topping of ego. Some people want it. Some people lose it. Most of us pretend to...
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How to Write Lyrics About Oration
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Oration

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes a speech sound like a love scene or a riot depending on the beat. You want lyrics that treat oration as char...
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Latin Christian Songwriting Advice
Songwriting Advice

Latin Christian Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
This is for the worship leader who secretly listens to reggaeton at 2 a.m. This is for the joven in the back who wants songs that hit b...
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