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Good Local Music Managers
A&R and Manager Advice

Good Local Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever found yourself wondering why some local bands catapult into the limelight while others remain underground, despite having killer t...
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How to Write Songs About Celebration
How to Write Songs About Specific Emotions

How to Write Songs About Celebration

Posted by author-avatar Toni Mercia
November 2, 2025
You want people to clap at the exact moment you planned it. You want a chorus that makes strangers sing along. You want a song that tur...
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How to Write Surf Rock Songs
How to Write Songs

How to Write Surf Rock Songs

Posted by author-avatar Toni Mercia
November 1, 2025
Want guitars that sound like crashing waves and drums that feel like a sunburned heartbeat? Good. Surf rock lives at the sweet spot bet...
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Fidget House Songwriting Advice
Songwriting Advice

Fidget House Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Want to write a Fidget House banger that sounds like a caffeinated squirrel in a candy factory? Good. You are in the right place. This ...
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Rick Chertoff, President at Genuine Artists Contact Details
Find Music A&R Contact Details

Rick Chertoff, President at Genuine Artists Contact Details

Posted by author-avatar Toni Mercia
December 17, 2024
Rick Chertoff is a renowned music industry professional who serves as the President at Genuine Artists, a leading talent management com...
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Most-Favored Nation Promised Verbally Only - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Most-Favored Nation Promised Verbally Only - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
Someone told you you are getting the best deal in the room. They said it in a hallway, over a beer, or on a late night call after a sho...
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Lewis Martinee, President at Seventy Six/76 Music Contact Details
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Lewis Martinee, President at Seventy Six/76 Music Contact Details

Posted by author-avatar Toni Mercia
October 4, 2024
As a musician, getting in touch with industry professionals like Lewis Martinee, President at Seventy Six/76 Music, can be a game-chang...
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How to Write Songs About Deserts
How to Write Songs About Specific Emotions

How to Write Songs About Deserts

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that tastes like dust and tastes like sunburn and still makes people nod like they understand a secret. Deserts are mus...
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songwriting practice lyric assistant
Songwriting Advice

Songwriting Practice

Posted by author-avatar Toni Mercia
November 1, 2025
Practice is the secret sauce nobody tells you about until you decide to actually get good. You do not need magic. You need reliable hab...
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Jose Gonzalez, Artist Main at VH1 Contact Details
Find Music A&R Contact Details

Jose Gonzalez, Artist Main at VH1 Contact Details

Posted by author-avatar Toni Mercia
August 19, 2024
Who is Jose Gonzalez? Jose Gonzalez is a highly influential figure in the music industry, currently serving as the Artist Main at VH1. ...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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