If you're a songwriter striving to see your work reach the masses, there's one hurdle you must overcome: getting your music into the hands of music managers. Music managers can significantly influence how your own compositions get executed, amplified, and promoted – acting as the bridge between your songs and your potential audience. But how exactly should you approach sending music to managers? The right methods, coupled with genuinely compelling songs, could mean the difference between repeated rejections and a breakthrough opportunity.
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Understanding The Role of a Music Manager
The task of a music manager is to cultivate, secure, and ensure the execution of opportunities for the artist they represent. Their responsibilities include:
- Negotiating contracts
- Strategically planning releases
- Coordinating with press, event promoters, and record labels
Creating a connection with a music manager is an excellent starting point. Once an established relationship exists, sending your music becomes far more accessible and potentially profitable.
Make Sure Your Music is Ready
The first step in sending your music to managers is to ensure it's at the highest possible standard. This includes:
- Writing compelling songs
- Creating quality recordings
- Developing a professional image
- Creating a substantial following, preferably with a solid online presence
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Research and Build a Target List
Don't send your music to every manager; instead, focus on managers who deal with the same genre of music as yours. Also, it's important to review the roster of artists the managers already represent; your music style should ideally align.
Writing an Effective Introduction Email
No unsolicited physical packages; carefully worded emails accompanied by your music, presented in an easily accessible format, should be your initial approach. Be succinct, yet passionate when conveying your story, achievements, and music.
Send Music to Managers Example:
A Sample Email to a Music Manager
Subject: Talented [Your Genre] Musician Seeking Representation
Dear [Manager's Name],
I hope this reaches you well. My name is [Your Name] — a passionate, up-and-coming [Your Genre] artist with [Number] released tracks and a dedicated fanbase of [Number] followers.
I've been striving to amplify my music and enhance my musical journey with the right representational guidance. Given your success with [Specific Artist the Manager has Worked with], I believe you could be the perfect fit for what I envisage.
Please find a link to my latest release, [Your Song Name], alongside other tracks. I anticipate your thoughts, and whether you see a potential collaboration which can be mutually beneficial.
Warm regards,
[Your Name]
[Your Contact Information]
[Link to your music]
Navigating the music industry can be challenging, but with the right approach to getting your music to the right people, the journey becomes smoother. By leveraging Lyric Assistant in your creative process, understanding the role of music managers, ensuring your music is up to scratch, and submitting it professionally, you'll be on the right track.
Frequently Asked Questions
How do I find the right managers to send my music to?
Research is key when looking for the right managers. Look for managers who represent artists in a similar genre or style to your music. Use industry directories, social media, and networking events to identify potential managers. Consider their reputation and track record for working with new artists.
What should I include in my initial contact with a music manager?
Your initial contact should be concise and professional. Include a brief introduction, an elevator pitch about your music, links to your best tracks, and your contact information. Also, mention any notable achievements or performances that could grab their attention.
How important are press kits when submitting to a music manager?
A well-crafted press kit can be very important. It provides managers with a comprehensive view of your brand, music, press coverage, live performances, and any other professional highlights. Keep it updated and make sure it reflects your current achievements and material.
Is it acceptable to follow up with a manager after sending them my music? How long should I wait?
It is acceptable and often necessary to follow up. Wait 1-2 weeks after your initial submission before follow-up to give them time to review your material. Be polite and express your continued interest in working with them.
Should I have a lawyer review contracts if a manager is interested in my music?
Yes, absolutely. Always have a lawyer with experience in the music industry review any contracts or agreements before signing. This ensures your rights are protected, and you fully understand the terms of the agreement.
Can I submit my music to multiple managers at once?
Yes, you can and should submit to multiple managers to increase your chances. However, make sure each submission is personalized and not just a generic message. Tailor your pitches based on the manager’s client list and interests.
What's the best format for sending my music tracks?
High-quality MP3 files or streaming links through reputable platforms like SoundCloud or Bandcamp are usually the best formats. Avoid sending large files via email; instead, provide download links or embedded media.
How do I know if a manager is reputable?
Research their professional history, look for client testimonials, check their success with other artists, and ask for references. A reputable manager should be transparent about their business practices and success stories.
What kind of response time can I expect from managers?
Response times can vary widely, from a few days to several weeks. Industry professionals are often busy, so be patient but also proactive in your follow-ups.
I'm not getting any responses from managers. What should I do?
Reassess your approach. Make sure your music and presentation are professional and compelling. Work on building your brand and following, which will make you more attractive to managers. Networking and getting referrals can also help to get a response.
Should I include any videos or live performance clips?
Yes, videos or clips of live performances can be a great addition to showcase your stage presence and connection with an audience. These can be part of your press kit or provided as additional links.
What makes a solicitation to music managers stand out?
A clear and unique selling proposition for your music, a professional presentation, evidence of a growing fan base, and recent achievements make your solicitation stand out. Personalizing your message to align with the manager’s expertise and portfolio can also make a big difference.
Is there a peak time to send music to managers?
There's no universal peak time, but avoiding holiday seasons when industry professionals may be out of the office can be beneficial. Also consider timing your submission around your own releases or significant achievements to make your proposal more timely and interesting.
How do I personalize my message when I don't know the manager?
Research the manager’s professional history, understand the type of artists they represent, use that information to tailor your message, and explain why you think you’d be a good fit for their roster. Address the manager by name if possible, and make references to their work that resonates with you.
Do I need to have a certain number of followers or a fan base to get a manager’s attention?
While a solid fan base can help attract a manager's attention, it's not always a requirement. Focus on the quality of your music, your potential for growth, and any unique elements of your artistry that could compensate for a smaller following.
How can I gauge if my music is ready to be sent to a manager?
Seek feedback from peers, mentors, and industry professionals. Your music should be well-produced, mixed, and mastered. It should reflect your best work. You should also have some experience performing live and a growing online presence.
Should my music fit the current trends in the industry?
While being aware of current trends is beneficial, it’s more important to be authentic and play to your strengths. Music managers are looking for originality that can stand out in the market.
How can I stay motivated if I face rejection from music managers?
Rejection is a common part of the industry. Stay motivated by continually improving your craft, networking, and learning from each experience. Remember that rejection often leads to better opportunities that fit your specific path.
Is it better to work with a manager from a large firm or an independent manager?
Both have advantages. Large firms may have more resources and connections, while independent managers might offer more personalized attention. Assess the manager's passion for your music and capability to advance your career, regardless of their firm's size.
What should I do if a manager wants to make significant changes to my style or brand?
Before making any changes, evaluate if their suggestions align with your vision as an artist. A good manager will work with you to enhance your brand, not change it entirely. It’s essential to maintain open communication about your artistic integrity.
Is it necessary to meet with a potential manager in person?
While it’s not always possible, especially in the current digital age, meeting in person can help establish a stronger connection. If geography makes meeting impractical, virtual meetings via video calls are a good alternative.
Want to learn more about writing, marketing, or managing your music? Check out other articles in our exhaustive guide at Lyric Assistant. If you found this article helpful, please share it to support fellow songwriters also navigating this music maze.
