A&R and Manager Advice

How to Find a Music Manager in NYC

How to Find a Music Manager in NYC

Navigating through the realm of the music industry can seem daunting, especially when you're in the throes of trying to find a music manager in NYC. Your manager can often make or break your career, and therefore, it's crucial to select the right individual who helps elevate your music journey. This article will provide you with a comprehensive understanding of how to find a music manager in NYC.

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Understand the Role of a Music Manager

Before starting your journey to find a music manager in NYC, it's important to understand the role that a music manager plays in your career.

  • A music manager guides an artist's career, from providing them assistance in making significant business decisions to negotiating contracts for them.
  • A competent manager can also help you network within the industry and open doors to opportunities.

Finding the Right Manager

Some key elements to keep in mind when choosing a manager include:

  • Have similar professional goals in mind.
  • Look for a person who is a good communicator and professional.
  • Finding someone who believes in your talent and has a passion for your music.

Networking is key

A great way to find managers is by attending industry events, record label events, gigs, festivals, and many more.

How to Find a Music Manager in NYC Example:

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Let us suppose you are a rock artist based in NYC. You are releasing an album next month and trying to find a manager who can help you with the release strategy.

Your first strategy is to attend rock music events in the city, meet people, and spread the word about your forthcoming album. You come across a professional who previously worked as a manager for rock bands. You two build a rapport, and they are interested in hearing your music. You provide them with a demo, and they enjoy your work. After further discussion on your goals and work ethics, you find your perfect manager.

Frequently Asked Questions

Why do I need a music manager?

A music manager is crucial for helping artists navigate the complexities of the music industry. They can provide invaluable guidance on career decisions, help secure gigs, negotiate contracts, handle publicity, and connect you with influencers, among other duties. In essence, they're your advocate and business partner in the music world.

What should I look for in a music manager in NYC?

Look for someone with a strong understanding of the New York City music scene, proven experience, a wide network of industry contacts, excellent communication skills, and passion for your genre of music. They should also align with your career goals and have a clear vision for your growth.

Where can I find music managers in NYC?

You can find music managers in NYC through networking events, music conferences, online directories, social media platforms, music industry forums, and recommendations from fellow musicians and industry professionals.

Can I approach managers at live music venues in NYC?

Yes, you can approach managers at live music venues, but it's important to do so tactfully. Make sure you have a polished press kit and that you've done your research on the manager before initiating contact.

When is the right time to get a music manager?

The right time to get a music manager is when you have a solid foundation as an artist—like a growing fan base, consistent gig schedule, and recorded music. A manager can then take you to the next level by leveraging their resources and expertise.

What's the difference between a manager and an agent?

A manager offers career guidance, helps build your brand, and manages day-to-day operations. An agent typically focuses on booking live performances and may work under the manager's strategy for your career development.

How do I approach a music manager?

Approach a music manager professionally with a personalized email or message expressing your interest in their services. Include your electronic press kit (EPK), links to your music, social media statistics, and what you are looking for in a manager.

What is an EPK and why do I need one?

An Electronic Press Kit (EPK) is a digital portfolio that provides a snapshot of you as an artist. It includes your bio, music, photos, videos, social media links, press coverage, and any notable achievements. Managers use EPKs to quickly assess potential clients.

What common mistakes should I avoid when searching for a manager?

Avoid being unprofessional, having unrealistic expectations, choosing someone without proper research, and not having clear career goals. Additionally, don't overlook the importance of a well-constructed EPK.

Should I consider a management company or an individual manager?

This depends on your specific needs. A management company may offer a broader network and more resources, while an individual manager might provide more personalized attention. Assess your career stage and what kind of support you're looking for.

Is it common for music managers in NYC to work on commission?

Yes, it is common for music managers in NYC to work on a commission basis, typically taking a percentage of the artist's earnings from the areas they manage, which ranges from 10-20%.

How long should I commit to a manager?

Commitment length can vary. However, it is often recommended to start with a one to two-year contract with a clause that allows for an extension if both parties are satisfied with the working relationship.

Can I switch managers if things aren't working out?

Yes, you can switch managers, though it should be done professionally and legally according to the terms laid out in your contract. Professionalism helps maintain a positive reputation in the industry.

What legal considerations should I keep in mind?

Ensure that any agreement with a manager is formalized in a written contract. Consider clauses concerning duration, commission, duties, and termination. It's advisable to have a lawyer review any contract before signing.

How can I tell if a potential manager is reputable?

Do thorough background checks, ask for references, check their track record, and look for any red flags online. You can also seek advice from experienced artists or music industry professionals.

Will having a manager guarantee success in my music career?

No, having a manager is not a guarantee of success, but a good manager can significantly increase your opportunities and provide the guidance needed to navigate the industry more effectively.

Do managers help with recording and production?

Some managers may assist with the recording and production process by connecting you with producers, studios, and offering creative input, although their focus is typically on your overall career development.

How do I negotiate a fair contract with a music manager?

Negotiate a fair contract by clearly understanding each party's expectations and responsibilities. It's also important to discuss the commission rate, expenses, and terms of dissolution. Consult with a legal professional to help with negotiations.

What if I can't afford a manager?

If you can't afford a manager, you may want to consider building your career until you can attract a manager willing to work on commission. Alternatively, look for emerging managers who might be willing to grow with you.

Can my manager help me get signed to a record label?

A good manager may help you attract the attention of record labels by enhancing your music profile, connecting you with the right people, and advocating on your behalf during meetings and negotiations.

What measurable outcomes should I expect from a manager?

Expect outcomes such as an increase in booked gigs, music distribution deals, enhanced social media presence, media coverage, and potentially, more lucrative contracts. However, these vary based on your goals and the manager's expertise.

Cracking the code of finding the right music manager in NYC is an adventure with bumps and turns. However, with the right mindset, information, and networking, your search will yield fruitful results. As you navigate your musical journey, remember to embrace the creative technology of platforms like Lyric Assistant. In fact, don't forget to share this valuable guide with your aspiring artist friends. Also, explore other guides on Lyric Assistant to heighten your music knowledge and skills.

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Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.