A&R and Manager Advice

Best Music Managers in Nashville 2023

Best Music Managers in Nashville 2023

Nashville, synonymous with music, has always been an epicentre for ambitious musicians & songwriters. If you’re one such individual with a dream to build a successful music career, a good music manager in ‘Music City’ can be your perfect guide. As we look towards the year 2023, we have curated a list of the best music managers in Nashville who can help shape your musical destiny. Let's get started, shall we?

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Why You Need a Music Manager?

Music managers offer support and guidance to artists, empowering them to flourish in the intensely competitive music industry. They help artists in:

  • Career Planning
  • Networking with industry players
  • Event and tour execution
  • Public Relations & Marketing
  • Contract negotiation & Financial management

Now that we understand the value a music manager brings let's explore the best Nashville-based music managers to look out for in 2023.

Best Music Managers in Nashville 2023

1.

John Esposito

As the President/CEO of Warner Music Nashville, Esposito has played a key role in developing the careers of numerous artists across various genres. Under his management, artists have thrived and the company has grown significantly.

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2.

Virginia Davis

Virginia heads G Major Management and is well-known for her knack for talent spotting. She has worked with various artists across genres and has a strong business acumen, making her a favorite choice amongst musicians in Nashville.

3.

Marion Kraft

Handling a boutique agency, ShopKeeper Management, Kraft represents some of the city’s most acclaimed artists. Being an artist-centric manager, she prioritizes her clients' creative vision, enabling them to produce some of their best work.

Best Music Managers in Nashville 2023 Example:

Case Study: How Marion Kraft turned around a fledgling artist's career?

In 1996, Marion Kraft began managing a then little-known country singer, Miranda Lambert. Recognising Miranda's talent and potential, Kraft carefully crafted her career trajectory. She helped her land a record deal with Epic Records, and took charge of her PR management, presenting Lambert as an appealing artist to both the listeners and the industry. Today, Miranda Lambert is a multi-platinum star, with various awards and accolades to her credit. This success story illustrates the monumental difference the right guidance and management can make in an artist's career.

Frequently Asked Questions

What does a music manager do?

A music manager is responsible for the business affairs of musicians and acts as an intermediary between artists and the industry. They negotiate contracts, help with career decision-making, organize schedules, manage promotions, and look for opportunities to advance the artist's career.

How can a good music manager impact an artist's career?

A good music manager can significantly impact an artist's career by providing strategic guidance, securing lucrative deals, enhancing the artist's public image, and helping to navigate the complexities of the music industry, potentially leading to greater exposure and success.

What are the qualities of the best music managers in Nashville?

The best music managers in Nashville possess a deep understanding of the music industry, strong networking skills, excellent communication, a keen eye for talent, business acumen, a track record of success, and the ability to think creatively and adapt to changes in the industry.

How do I choose the right music manager for my needs?

To choose the right music manager, you should consider their experience, client roster, compatibility with your genre, understanding of your artistic goals, reputation, and willingness to tailor their approach to your specific needs. It's crucial to have mutual trust and respect with a manager who shares your vision.

Can a music manager help me get a record deal?

Yes, a skilled music manager can help you get a record deal by leveraging their industry connections, crafting a compelling pitch, and advocating on your behalf to secure a contract that aligns with your career aspirations.

Is it necessary to have a manager based in Nashville?

While not strictly necessary, having a manager based in Nashville can be advantageous due to the city's vibrant music scene and the proximity to key industry players, opportunities, and events that can be crucial for networking and career growth.

What should I expect to pay for a music manager's services?

Typically, music managers charge a commission based on a percentage of your earnings, which can range between 10% to 20%. However, the terms can vary, and it's important to discuss and agree upon compensation before entering into a management agreement.

Does the genre of music I play affect which manager I should choose?

Yes, the genre of music you play can have an impact on which manager is best suited for you. Ideally, your manager should be well-versed in your genre, have relevant connections, and be experienced in navigating the specific market and audience for your style of music.

What are the signs of a bad music manager?

Signs of a bad music manager include poor communication, lack of transparency, unprofessional behavior, failure to deliver on promises, taking too high a commission, conflicts of interest, and not having your best interests at heart. It's important to remain vigilant and recognize these red flags.

Can I have more than one manager?

While it's possible to have co-managers, it can complicate communication and decision-making. If you choose to have multiple managers, roles and responsibilities must be clearly defined to prevent overlap and ensure that they work together effectively toward your career goals.

How involved will my manager be in the creative process?

The level of involvement of a music manager in the creative process varies based on individual preferences and the terms of your agreement. Some artists prefer their managers to be hands-off creatively, while others appreciate input on selection, production, and style.

Will a music manager help with marketing and promotions?

Most music managers will assist with marketing and promotions, helping to develop marketing strategies, secure promotional opportunities, and ensure that your music reaches your target audience effectively.

How do music managers find new talent?

Music managers find new talent through live shows, music festivals, online platforms, referrals from industry professionals, and actively scouting for artists who show potential and a strong work ethic.

What's the difference between a music manager and an agent?

A music manager handles overall career strategy, long-term planning, and day-to-day management, while an agent typically focuses on booking live performances, tours, and negotiating deals specifically related to appearances.

How will I know if a manager is genuinely interested in my music?

A manager genuinely interested in your music will show enthusiasm, have a clear vision for your career, be willing to invest time and resources, offer constructive feedback, and actively seek opportunities for your growth as an artist.

Should my music manager be familiar with music law?

While a music manager doesn't need to be a legal expert, having a basic understanding of music law is advantageous. They should be able to navigate contracts and negotiations and know when to engage a music attorney for complex legal matters.

How do I approach a music manager in Nashville?

To approach a music manager in Nashville, do your research, ensure that your music and brand are polished, be professional in your communication, and clearly articulate your goals and why you believe they would be the right fit for your career.

Can a manager help me with branding and image development?

Yes, many music managers can help you with branding and image development by strategizing how to best present yourself and your music to the public, and ensuring consistency across all platforms and promotional materials.

Is Nashville only for country music artists and managers?

No, Nashville is known as "Music City" and, while famous for country music, it has a diverse music scene that includes rock, pop, indie, Americana, and more. Managers in Nashville work with artists across various genres.

What to do if a management relationship isn't working out?

If your management relationship isn't working out, try communicating your concerns first. If issues persist, review your contract regarding termination and seek professional advice to determine the best way to part ways without damaging your career.


We hope this article has provided a thorough guide on the best music managers in Nashville 2023. Remember, a good music manager can be a true game-changer in your music career. For more such interesting and informative content, explore other guides on Lyric Assistant. If this article was useful to you, consider sharing it. Many aspirant musicians might find this detailed guide helpful!

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Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.

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