Posts by Toni Mercia
How to Write a Song About Growing Up
You want a song that feels true to your messy childhood and your awkward adult self at the same time. You want people to hear it and sa...
How to Write Lyrics About Taboo Subjects
Want to write a song about something people whisper about at parties but never sing out loud? Good. That is the electric chair for art....
Paing Music Managers a Salary Instead of Percent
Ever thought about flipping the script on the traditional music management model? Imagine a world where music managers receive a flat s...
How to Write Italo House Songs
You want a track that makes people dance like they just remembered the perfect revenge story. You want warm pianos, uplifting chords, a...
Warren Cohen, Executive Producer at VH1 Contact Details
Warren Cohen is an esteemed Executive Producer at VH1, a renowned American cable television network. With a wealth of experience in the...
Kim Cooke, Owner at Pheromone Contact Details
Kim Cooke is the owner of Pheromone, a renowned music industry professional with extensive experience in talent management, A&R, an...
Alan Grunblatt, President at E1 (NYC) Contact Details
Alan Grunblatt is a renowned music industry executive who currently serves as the President at E1 (formerly known as Koch Records), a l...
A&R Universal Music
Ever wondered how some of the most iconic hits and breakthrough artists come to life? Welcome to the electrifying world of A&R at U...
Paul Levesque, President at Les Disques Artiste Contact Details
Paul Levesque is a prominent figure in the music industry, serving as the President at Les Disques Artiste, a renowned record label. As...
How to Write Western European Songs
You want a song that feels like it came from a rainy cobblestone street, a sunlit plaza, or a packed pub without sounding like a touris...