Posts by Toni Mercia
Venue-Exclusive Merch Percentages You Didn't Negotiate - Traps & Scams Every Musician Must Avoid
Someone at the venue just told you they will take a cut of your merch sales. You blinked. You said yes because the door was tight, your...
How to Write Lyrics About Overcoming challenges
You want a lyric that feels like a high five after a long fight. You want a chorus that makes someone who has been through the mud stra...
Chords for Lyricists (Progressions That Derve The Story)
You write lines that sting. Now make chords that punch the same spot. Too often lyricists treat harmony like wallpaper. It is not wallp...
Gina Tucci, A&R Manager at Atlantic Records Contact Details
Gina Tucci is a renowned A&R Manager at Atlantic Records, one of the most prestigious record labels in the music industry. As an A&...
How to Write Lyrics About Internet Addiction
You want a song that nails the weird, sticky feeling of being online more than living. You want lines that sting, images that sit in th...
Sylvester Rivers, President at IMC Entertainment Group, Inc.
Sylvester Rivers is a renowned music industry executive, currently serving as the President of IMC Entertainment Group, Inc. With a car...
How to Write Songs About Belief
You want a song that makes a listener lean forward and decide to care. Songs about belief are strange beasts. They live at the crossroa...
Christian Country Songwriting Advice
Christian country music is a unique blend of traditional country music and Christian lyrics, themes, and values. As a songwriter, it's ...
How to Write House Music Lyrics
You want words that make a club lean forward. You want a vocal that a DJ can drop and twenty hands will sing back. House music lyrics l...
How To Make Up Lyrics For A Song
You need lyrics now. Maybe you have a two hour session with a producer who will judge you by the first take. Maybe you are on stage and...