Posts by Toni Mercia
D-Beat Songwriting Advice
So you want to write D-Beat songs that hit like a boot to the chest. Good. You came to the right place. This guide walks you through th...
Pop Ballad vs Mid Tempo Bop: Side by Side Craft Breakdown
You want to know when to go big and sad and when to groove and sting. One song crawls into your chest and refuses to leave. The other m...
Morlam Songwriting Advice
Want to write Morlam that slaps, pulls heartstrings, and respects the roots? Good. You are in the right place. Morlam is the voice of t...
Managers That Changed Music
Picture this: you're backstage, headphones in, heart pounding with excitement as the next chart-topping anthem begins to take shape, al...
How to Write Baul Songs
You want a Baul song that carries the dust of the road and the light of something restless inside. You want words that feel like a pray...
Jake (John) Ottmann, Senior Vice President A&R at RCA Records Contact Details
Jake (John) Ottmann is a highly respected figure in the music industry, serving as the Senior Vice President of A&R at RCA Records....
Co-Pub Math That's Worse Than Admin Only - Traps & Scams Every Musician Must Avoid
Congratulations. Someone offered you a publishing deal and used the words co pub to sound important. You feel flattered, and then you t...
How to Write Classic Female Blues Songs
You want grit, soul, and a lyric that makes people laugh and cry in the same breath. You want a voice that sounds like a story told fro...
Chicano Rap Songwriting Advice
You want bars that slap and stories that land in the gut. You want to represent the culture without sounding like a tourist. You want b...
Promoter Deductions With No Receipts - Traps & Scams Every Musician Must Avoid
Your show paid zero but the promoter paid a lot to themselves. If you have ever opened a settlement sheet and seen mysterious fees for ...