Posts by Toni Mercia
Industry Standards for Music Managers
Ever wondered how some music managers seem to have the Midas touch, turning emerging artists into chart-toppers with a flick of their w...
How to Write Lyrics About Peer Pressure
Peer pressure is a hot mess of wanting to belong while trying to keep your dignity. It shows up as a group chat dare, a producer whispe...
How to Contact A&R Record Label
Ever dreamed of your song skyrocketing, catching the ear of an A&R rep who suddenly sees you as the next big thing? If you’re a son...
Top Indie Music Managers for 2023 NY
Picture yourself jamming in a quirky Brooklyn basement, your latest track on full volume while your phone buzzes with texts from an ind...
Middle Of The Road Songwriting Advice
Middle of the road (MOR) songwriting advice refers to guidance that falls between the extremes of creative freedom and formulaic predic...
Detroit Blues Songwriting Advice
The Detroit blues scene has been a breeding ground for some of the most iconic and influential musicians in American music history. Fro...
How to Write New Weird America Lyrics
Want to make songs that feel like witchy postcards from a future-past? Want lyrics that smell like cedar, thrift store silk, and incens...
How to Write Igbo Rap Lyrics
You want bars that slap in Igbo and still make the aunties clap for you at the back of the church. You want lines that land in the lang...
Uplifting Trance Songwriting Advice
You want that spine tingling moment where the crowd lifts their phones like torches and your melody becomes someone else. You want a tr...
Regional Songwriting Advice
You want your song to feel true where it was written and believable anywhere it is heard. That weird little bar you played last Tuesday...