Posts by Toni Mercia
How To Make A Sad Song
You want a song that makes someone text their ex at two in the morning. You want tears without theatrics. You want a melody that sits o...
How to Write Igbo Rap Lyrics
You want bars that slap in Igbo and still make the aunties clap for you at the back of the church. You want lines that land in the lang...
How to Write Lyrics About Ancient Civilizations
You want a lyric that smells like incense from a temple and still bangs on a playlist. You want imagery that reads like a museum exhibi...
Space Rock Songwriting Advice
What is Space Rock and Why Should You Care?
Space rock, a subgenre of psychedelic rock, is a style of music that emerged in the 1960s a...
Nu Jazz Songwriting Advice
Welcome to the weird and gorgeous intersection of jazz and whatever your laptop learned to do last night. Nu Jazz is the cool cousin wh...
How to Write Lyrics About Music Scenes
You want a song that smells like sweat and cheap beer but sounds like art. You want listeners to feel like they were in the crowd, or o...
How to Write Dancehall Songs
You want a song that makes people jump out of chairs and forget their problems for three minutes. You want a riddim that gets stuck in ...
Richard Castillo, A&R Director at Universal Music Group Contact Details
Richard Castillo is a renowned A&R Director at Universal Music Group, one of the largest and most prestigious music companies in th...
How to Write Kwaito Lyrics
You want lyrics that make people dance, laugh, and nod like they just remembered a secret handshake. You want lines that sound like the...
No Key Person Insurance If Your Partner Is Critical - Traps & Scams Every Musician Must Avoid
Imagine your lead singer gets hit by a truck of bad luck and leaves the band overnight. No warning shows, no goodbye tour. Deals fall a...