Posts by Toni Mercia
Hip Hop Music Managers
Ever wondered how your favorite hip hop legends turn dreams into platinum hits while keeping their lyrical genius on point? Welcome to ...
How to Write Twoubadou Songs
You want a twoubadou song that feels like a warm rum at midnight and a story told over a porch light. You want a melody that slides lik...
David Boxenbaum, GM at A&M Records Records / Octone Contact Details
David Boxenbaum is a prominent figure in the music industry, currently serving as the General Manager at A&M Records and Octone Rec...
Andy Hurwitz, President at Ropeadope Contact Details
Who is Andy Hurwitz?
Andy Hurwitz is the President of Ropeadope, a renowned independent record label that has been a driving force in t...
Elizabeth Mitchell, Vice President of Branding at Roc Nation Contact Details
Who is Elizabeth Mitchell?
Elizabeth Mitchell is the Vice President of Branding at Roc Nation, a renowned entertainment company founded...
Progressive Folk Songwriting Advice
You like folk but you are done with polite acoustic wallpaper. You want stories that unfold in strange time, harmonies that feel like a...
Light Music Songwriting Advice
Light music, also known as easy listening or middle of the road (MOR), is a genre of music characterized by its mellow, soothing, and c...
How to Write Songs About Solitude
You want a song that makes listeners feel seen while they are alone, stuck on their couch, or pretending they are fine. Songs about sol...
Gustavo Lopez, President at Universal Music Latin Contact Details
Gustavo Lopez is a highly influential figure in the music industry, serving as the President of Universal Music Latin. With years of ex...
Power Soca Songwriting Advice
You want a soca tune that rips through a crowd like a fresh flag in a parade. You want the hook to hit on the first play. You want the ...