Posts by Toni Mercia
How To Write A Chorus
You want a chorus that people sing the second they learn the words. You want a hook that slaps in the brain and refuses to leave. You w...
How to Write a Song About Tango
You want a tango that smells like smoke and old coffee but still slaps on Spotify. You want lyrics that feel like a midnight confession...
Music Managers Los Angeles
Picture this: you're strumming your guitar in a warm Los Angeles sunset, dreams as big as the Hollywood sign, and an infectious melody ...
Manager Promises Guarantees Not In Writing - Traps & Scams Every Musician Must Avoid
You met someone at a gig who said they could get you a record deal, bookings, syncs, and a viral moment by next month. They sounded con...
Michael Armstrong, Senior Vice President and General Manager at BET Networks Contact Details
Michael Armstrong is a prominent figure in the entertainment industry, currently serving as the Senior Vice President and General Manag...
David Wolter, EVP A&R at Virgin EMI Records Contact Details
David Wolter is a highly respected and influential figure in the music industry, currently holding the position of Executive Vice Presi...
Cody Demavivas, A&R Manager at FEARLESS RECORDS Contact Details
Who is Cody Demavivas?
Cody Demavivas is the A&R Manager at Fearless Records, a renowned independent record label based in Californ...
How to Write Lyrics About Truce
You want a truce song that actually sounds human. You want a chorus that can be shouted in a car or texted at 2 a.m. You want verses th...
Split Sheets Work For Hire and Collab Agreements
If you make a song with another human being and do not write down who owns what then chaos will find you like bad wifi at a house party...
How To Construct A Song
Writing a song can feel like building a tiny emotional skyscraper with a paperclip and a glow stick. You have a vibe. You have an idea....