Posts by Toni Mercia
How to Write Gothic Punk Songs
You want to sound like a moonlit riot in a basement club. You want riffs that feel like velvet and razor wire at the same time. You wan...
How to Write a Song About Pop Music
You want a song that is about pop music but does not sound like a lecture. You want it to be funny, self aware, emotional, sly, and sti...
Richard Lloyd, President & CEO at Big Beat Productions, Inc.
Richard Lloyd is a renowned music industry executive who serves as the President and CEO of Big Beat Productions, Inc. With a wealth of...
How to Write Dubtronica Lyrics
Dubtronica is a mood. Your words must float, wobble, and hit like a bass drop that knows how to be patient. Think echo heavy rooms, low...
How Do You Start Writing A Song
Blank page. Phone full of half sung ideas. Brain screaming for caffeine. Relax. Starting a song is less mystical than your group chat m...
How to Write a Song About Road Trips And Travel
You want a song that smells like gas station coffee and feels like the sunrise hitting the hood of a car at six in the morning. You wan...
How to Write Lyrics About Peace
You want a song about peace that does not sound like a pamphlet from 1972. You want lines that land like a warm blanket not like a lect...
How to Write Classic Soul Lyrics
Classic soul lives in a worn shirt pocket and a gold ring that does not fit anymore. It is about longing, love, joy, and trouble said p...
How to Write a Song About Cyberbullying
You want to write a song that matters. You want it to be honest without being exploitative. You want listeners to feel seen and to feel...
How to Write Jersey Club Songs
You want a track that makes bodies jump and phones record everything. Jersey Club is a short, sharp invitation to dance. It slaps hard,...