Posts by Toni Mercia
How to Write Lyrics About Seasons changing
Seasons are emotional cheat codes for songwriters. They give you ready made textures, clear arcs, and universal feelings. Spring is awk...
How to Write Lyrics About Empathy
You want songs that feel like someone finally heard you. Songs that make listeners feel seen rather than preached at. Empathy is the se...
How to Contact Atlantic Records
Ever wondered how to slide into the DMs of one of the most iconic record labels while perfecting your next chart-topping lyric? Whether...
Hong Kong English Pop Songwriting Advice
So you live in Hong Kong and want to write English pop that actually connects. You want hooks that stick, verses that feel like a late ...
Karl Reamer, President at Act 1 Entertainment
Karl Reamer is a prominent figure in the entertainment industry, serving as the President of Act 1 Entertainment, a leading talent agen...
Daniel Miller, President at Mute Contact Details
As a musician, getting in touch with industry professionals like Daniel Miller, President at Mute, can be a game-changer for your caree...
Tim Dellow, Partner at Transgressive Records Contact Details
Tim Dellow is a renowned music industry professional who has made a significant impact as a partner at Transgressive Records, an indepe...
Paul Sinclair, Senior Vice President, Digital Media and Business Development at Atlantic Records Contact Details
Paul Sinclair is a highly respected figure in the music industry, currently serving as the Senior Vice President of Digital Media and B...
Steve Reddy, President at Equal Vision Contact Details
Steve Reddy is the President of Equal Vision, a renowned independent record label that has been a driving force in the music industry f...
A&R Contacts Email 2022
So you’ve got a killer tune in your head and a revolutionary lyric that’s about to change the world, but how do you get the attention o...