Posts by Toni Mercia
Terry Lewis, Co-CEO at Flyte Tyme Contact Details
Terry Lewis is a renowned music industry executive, songwriter, and producer, best known for his work as the co-founder of Flyte Tyme P...
How to Write Sega Songs
You want a Sega tune that moves the hips and the heart. You want a groove that makes people step toward the dance floor and a chorus th...
How To Construct A Song
Writing a song can feel like building a tiny emotional skyscraper with a paperclip and a glow stick. You have a vibe. You have an idea....
How to Write Art Pop Songs
You want a song that sounds like a gallery opening with a dance floor inside. Art pop sits between high concept and earworm. It flirts ...
Chalga Songwriting Advice
Chalga is the music that can make your aunt cry, your neighbor clap and your playlist explode at 2 AM. If you want to write Chalga song...
Mike Smith, MD at Sony Music UK Contact Details
Mike Smith is a highly respected and influential figure in the music industry, currently serving as the Managing Director of Sony Music...
How to Write Industrial Folk Songs
You want a song that smells like sawdust and oil but sings like a campfire confession. Industrial folk blends the throat of traditional...
Avery Lipman, Co-President at Universal / Republic Contact Details
Avery Lipman is a renowned music industry executive who currently serves as the Co-President of Universal Music Group's Republic Record...
How to Write Adult Hits Lyrics
You want songs that sound like they have lived before they hit play. Adult Hits means emotional clarity, relatable details, and a deliv...
Help To Write A Song
You want a finished song that actually matters. You do not want another thirty minutes of half-formed ideas that live forever in your n...