Posts by Toni Mercia
Show vs Tell: Scene Building Prompts for Every Genre
You can tell someone they are heartbroken. Or you can show them the way their coffee cools faster when they do not laugh anymore. This ...
How to Write Lyrics About Influence
Influence is messy and delicious. It lives in the DM that's saved and the song that got on your playlist before you knew you needed it....
How to Write a Song About Coincidence
You want a song that makes people laugh, cry, and then send it to their group chat at 2 a.m. Coincidence is the emotional Tinder of son...
Rca Records A&R
Ever wondered what goes on behind the scenes at RCA Records A&R, where the magic happens and the next big hit is discovered? Pictur...
How to Write Lyrics About Personal Branding
You are more than a logo. You are a voice, a set of choices, and a vibe that people either press follow for or scroll past. Writing lyr...
Inigo Zabala, President at Warner Music Latina (Miami) Contact Details
As a musician, getting in touch with industry professionals like Inigo Zabala, President at Warner Music Latina (Miami), can be a game-...
Tropipop Songwriting Advice
You want a song that smells like salt air but hits the club speakers like a revelation. You want percussion that makes hips move and a ...
Elevator Music (Muzak) Songwriting Advice
Elevator music, also known as Muzak, is a unique genre of music designed to provide a subtle, yet engaging, soundtrack for various publ...
Universal Music Group A&R
There’s a certain kind of magic that happens when creativity meets opportunity, where an aspiring songwriter’s dream collides with the ...
Music Managers Conference
Imagine a space where creativity meets strategy, where the raw passion of music collides with expert management tactics, and where tomo...