Posts by Toni Mercia
How to Write Cape Jazz Lyrics
You want lyrics that smell like salt water and braai smoke and still hit the pocket like a trumpet solo. Cape Jazz is not a museum piec...
How to Be a A&R
Ever wondered if you’ve got the vision, the vibes, and the vibe-checking skills to be the next big A&R in the music universe? Welco...
Katherine Loesch, Manager of A&R at Capitol Records Contact Details
As a musician, getting in touch with influential industry professionals like Katherine Loesch, Manager of A&R at Capitol Records, c...
Pop Rap Songwriting Advice
Pop rap sits at the intersection of radio friendly melodies and rap attitude. It is the song you hum on the way to the coffee shop and ...
Ryan Smith, Booking Agent at Liaison Artists
Who is Ryan Smith?
Ryan Smith is a renowned booking agent at Liaison Artists, a leading talent agency that represents a diverse range o...
How to Write Lyrics About Rights
You want to write about rights and not sound like a pamphlet read aloud by a caffeinated law student. You want lines that make people f...
Niki Sherrod, VP Music at Warner Bros. (Studio) Contact Details
Niki Sherrod is a highly respected and influential figure in the music industry, currently serving as the Vice President of Music at Wa...
How to Write Mallsoft Lyrics
You want lyrics that smell like faux citrus air freshener, fluorescent light, and the memory of a store you once loved as a kid. Mallso...
How to Write a Song About Family Dynamics
Family songs are messy, honest, and devastatingly relatable. You can make a crowd laugh, cry, and nod their heads in a single chorus if...
How to Write Lyrics About Presentation Skills
You want a song that makes someone laugh then learn then want to sing along while clutching a clicker. Writing lyrics about presentatio...