Posts by Toni Mercia
How to Write Songs About Attitude
Attitude songs are the ones that make people stand a little straighter, roll their eyes in glorious agreement, and sing the line even i...
Cinematic Soul Songwriting Advice
You want songs that feel like a movie and hit like a confession. Cinematic soul lives where lush orchestral textures meet raw human voi...
Pete Ganbarg, President A&R at Atlantic Records Contact Details
Pete Ganbarg is a renowned music industry executive who currently serves as the President of A&R at Atlantic Records. With a career...
How to Write Lyrics About Investigative Reporting
You want a song that smells like ink, late nights, and a coffee cup that refuses to die. You want lines that land like a FOIA request a...
Peter Block, Owner at Engine Room Contact Details
Peter Block is a renowned music industry professional who serves as the owner of Engine Room, a prestigious recording studio and music ...
How to Write Songs About Endings
You want an ending that lands like someone finally saying the thing everyone already knew. You want lyrics that make your listener nod,...
How Do Songwriters Write Songs
Songwriting looks like magic until you learn the tricks magicians keep to themselves. Most hit songs are not flashes of lightning. They...
Merengue Songwriting Advice
You want a merengue that makes people leave their seats and start a conga line. Good. Merengue is a party language. It speaks through r...
What Personality Traits Do Music Managers Have
Ever wondered what it really takes to be that behind‑the‑scenes wizard who turns a promising musician into the next big superstar? It’s...
Luis Defrank, Junior Publicist at VH1 Contact Details
Luis Defrank is a Junior Publicist at VH1, a popular American cable and satellite television network owned by ViacomCBS. As a publicist...