Posts by Toni Mercia
Inuit Music Songwriting Advice
We are not here to steal your vibe. We are here to teach you how to listen, learn, and collaborate like a decent human. If you want to ...
Atlantic Records A&R Contact
Imagine you're at a backyard jam session where creativity is in the air and your lyrics start feeling like a viral hit waiting to happe...
How to Write Olympic Hymn Songs
You want a song that makes forty thousand people cry and then fist pump at the same time. You want a melody that sounds monumental and ...
Korean Folk Music Songwriting Advice
This is not a dusty museum tour. Korean folk music is alive and messy and full of hooks. If you want to write songs that borrow the sou...
How to Write Songs About Light
Light is a cheat code for emotion. It can be literal sunlight on a subway window or the glow of a phone at 3 a.m. It can be a neon conf...
New York Music Publishing Companies
Picture this: You’re cruising through the neon-lit streets of New York City, where dreams are spun into chart-toppers and every subway ...
Cadences & Turnarounds That Spotlight the Hook
You want the hook to hit like a meme that never dies. You want the moment where the song stops being background noise and becomes a thi...
Song Ideas To Write About
Staring at a blank page again? Cool. You are in excellent company. Every songwriter has sat in a crime scene of notes, humming under th...
How to Write Latin Pop Songs
You want a song that makes people move, cry, and replay it until it becomes obnoxiously familiar. You want the chorus to land like suns...
How to Write a Song About Therapy And Counseling
You want a song that nails the weird, sacred, messy truth of therapy without sounding like a TED talk or a bad diary entry. Good. Thera...