Posts by Toni Mercia
What Does A&R Stand For
Ever wonder what mysterious letters “A&R” mean and why they matter in a world where your next hit single could be just a swipe away...
How to Write a Song About Road Trips
You want a song that feels like an open window, a map on the dash, and a cup that is slightly too warm from the coffee you forgot about...
How to Write Songs About Nature
You want a song that smells like rain without actually needing to stand in the rain holding a guitar. Songs about nature are a cheat co...
How to Write Lyrics About Pact
You want a song about making or breaking a pact that punches a hole through the listener and leaves a scar they hum for days. Whether t...
Thomas Dreux, GM at Side One Dummy Contact Details
Thomas Dreux is the General Manager at SideOneDummy Records, an independent record label based in Los Angeles, California. With a caree...
How to Write a Song About Recording Studios
You want to write a song that makes someone who has never been inside a studio feel the sticky carpet and smell the burnt coffee. You w...
Max Lousada, MD at Atlantic Records (UK) Contact Details
Max Lousada is a highly respected and influential figure in the music industry, currently serving as the Managing Director of Atlantic ...
How to Write a Song About Conservation
You want a song that makes people care without sounding like a lecture. You want an earworm that plants an image in a listener and then...
How to Write Lyrics About Agreement
You want a lyric that nails agreement. Not a boring handshake lyric. Not a legal contract lyric read by a sleep deprived lawyer. You wa...
How to Write Disco Polo Lyrics
Disco Polo is the music of wedding dance floors, village festivals, and TikTok singalongs. You want lyrics that get stuck in one chorus...