Posts by Toni Mercia
Avant-Pop Songwriting Advice
You want a pop song that smells like a museum exhibit and a dive bar at the same time. You want hooks that sneak into the elevator and ...
John Domagall, President at ARM Entertainment
John Domagall is a well-established music industry executive who currently serves as the President at ARM Entertainment, a leading inde...
Email for Music Managers and Executives
Ever tried to send an email that not only gets read but sparks the kind of excitement that could rival your favorite drop on a Friday n...
Canadian Country Music Tour Managers
Ever wondered who’s the unsung hero behind your favorite Canadian country music tours? Picture a blend of logistical wizardry, contagio...
Warren Clarke, MD at Necessary Contact Details
Warren Clarke, MD is a highly respected music industry professional who has made a significant impact in the lives of numerous musician...
Jerry Del Giudice, VP at Blind Pig (Chicago) Contact Details
As a musician, getting in touch with industry professionals like Jerry Del Giudice, VP at Blind Pig in Chicago, can be a game-changer f...
Unclear Split On Vip/Meet-And-Greet Revenue - Traps & Scams Every Musician Must Avoid
VIP packages and meet and greets are cash machines for artists when done right. They are also legal and accounting landmines when left ...
How to Write Plugg Lyrics
You want lyrics that float over airy beats and make strangers rewind the hook twice before their coffee kicks in. Plugg is not just a s...
How to Write New Beat Songs
You want a beat that hits like caffeine and a topline that sticks like gum in a sneaker. New beat songs are the currency on platforms r...
Settlement Sheets You Never See Or Verify - Traps & Scams Every Musician Must Avoid
If you think your music money is safe because a label or distributor emailed you a royalty check once a year, think again. There are wh...