Posts by Toni Mercia
Bobby Hanson, Ex VP Label Operations at Citation Contact Details
Bobby Hanson is a seasoned music industry professional who has made a significant impact in the field of label operations. As the forme...
How to Write Songs About Themes
Theme is the secret sauce that turns a line you scribbled on a napkin into a song people feel in their bones. If you want songs that la...
How to Write Arabic Music Songs
You want an Arabic song that punches your heart and makes strangers send voice notes saying I cried now what did you do. You want melod...
Introduction to Music Managers
Picture this: You’re jamming in your bedroom, slinging catchy hooks with the energy of a thousand TikTok trends, when suddenly you real...
How to Write Apala Songs
You want an Apala song that hits like a grandmother telling you to stop wasting your life and to call your mama now. You want percussio...
How to Write African Hip Hop Lyrics
You want bars that hit like a taxi door on a rainy day. You want lines that make your people laugh, cry, chant, and repost in the same ...
How to Write Axé Songs
You want a song that makes people drop their empanadas and dance in the street. Axé is celebration in audio form. It is a sound born in...
Need Help with Lyrics? Here are Some Tips to Get You Started
Stuck on a line that sounds like elevator small talk? You are not alone. Writing lyrics feels like trying to flirt with a ghost. One mi...
Barbara Collin, President at Collin Artists
Barbara Collin is a renowned figure in the music industry, serving as the President of Collin Artists, a prominent talent agency that r...
Genre Songwriting Library: Rules to Break on Purpose
Yes you can break the rules. Do it with intent. This guide hands you a playbook for flipping genre expectations so your songs sound lik...