Posts by Toni Mercia
How to Write Música Sertaneja Songs
You want a sertaneja song that makes people cry in the car or dance on a porch. You want the chorus to be a line that gets stuck in gro...
How to Write a Song About Losing A Job
Losing a job hurts like a breakup that also eats your bank account and sense of self. It is messy, complicated, and loaded with story b...
Shay Jennings, Sr VP A&R at Screw-U Contact Details
Shay Jennings is a renowned music industry executive, currently holding the position of Senior Vice President of A&R at Screw-U, a ...
Salsa Songwriting Advice
You want a salsa song that people remember by the time they hit the second coro. You want dancers to lock eyes and spin as if the music...
Jeff Owens, Label Manager at Ghostly International Contact Details
As a musician, getting in touch with industry professionals like Jeff Owens, Label Manager at Ghostly International, can be a game-chan...
Can I Have 2 Music Managers at Once
Ever wondered if having two music managers is like double the hype or just double the headache? Grab your headphones and settle in, bec...
Randy Eichner, Sr VP at eec Contact Details
Randy Eichner is a senior executive at the Email Experience Council (eec), a leading organization that promotes email marketing excelle...
Max Hole, COO at Universal (London) Contact Details
Max Hole is a renowned music industry executive who currently serves as the Chief Operating Officer (COO) at Universal Music Group in L...
Paul Loggins, Owner at Loggins Promotion
As a musician, getting in touch with industry professionals like Paul Loggins, Owner at Loggins Promotion, can be a game-changer for yo...
How to Write Lyrics About Renewable Energy
You want a song that makes people care about turbines without putting them to sleep. You want lines that are witty, angry, hopeful, sex...