Posts by Toni Mercia
Middle Of The Road Songwriting Advice
Middle of the road (MOR) songwriting advice refers to guidance that falls between the extremes of creative freedom and formulaic predic...
How to Write a Song About Celebration Of Life
You want a song that honors someone and makes people feel something real. You do not want empty platitudes or kleenex bait. You want sp...
Joy Collingbourne, Music Agent at M.O.B Agency
Joy Collingbourne is a respected music agent at M.O.B Agency, a leading talent agency that represents a diverse range of artists, DJs, ...
How to Write Lyrics About Debate
You want to turn arguing into art. Whether you mean a literal political debate, a messy text fight with an ex, a rap battle where teeth...
How to Write Songs About Tradition vs. Change
You want a song that tugs at the family altar and then kicks open the window. You want listeners to feel the warmth of a ritual and the...
Music for Property Managers
Ever felt like managing properties by day and writing chart-topping lyrics by night is the ultimate balancing act? Welcome to “Music fo...
How to Write Lyrics About Finish
Finish is the little word that carries the whole apocalypse and the quiet relief at once. Writing about finish is a sweet spot for song...
Shawn Marino, Director A&R/Content at Universal Canada Contact Details
Shawn Marino is a highly respected figure in the music industry, serving as the Director of A&R/Content at Universal Music Canada. ...
How to Write Pagan Metal Songs
You want music that sounds like a forest fire and a strange hymn at the same time. You want riffs that feel ancient but tuned for the m...
Fairley McCaskill, Senior Publicity Director at Roc Nation
Fairley McCaskill is a highly respected Senior Publicity Director at Roc Nation, a renowned entertainment company founded by Jay-Z. Wit...