Posts by Toni Mercia
How Do You Find a Music Manager
So you’ve finally decided that your wild musical dreams need a little extra push, and let's face it: even the greatest songwriting tale...
Rap Managers Looking for Artist
Ever wondered what magic rap managers are on the hunt for when scouting the next big artist? Welcome to the ultimate deep dive into the...
How to Write Música Popular (Colombia) Lyrics
You want a lyric that lands like a palm slap on the table. You want a line your abuela would mouth under her breath and your cousin wil...
How to Write a Song About Dance Styles
You want a song that makes people move before they know the words. You want the beat to introduce the style and the lyrics to tell the ...
How to Write a Song About Work Efficiency
You want a song that turns productivity into a banger. You want lyrics that make people laugh and feel seen. You want a hook that could...
How to Write Lyrics About Oppression
You want to write about oppression and not sound like a performative hot take. Good. That means you care about truth and about the peop...
Laptronica Songwriting Advice
Laptronica, a subgenre of electronic music, has gained immense popularity in recent years. Characterized by its dreamy, atmospheric sou...
Evette Lewis, Executive Assistant at VH1 Contact Details
Evette Lewis is a highly respected and experienced executive assistant at VH1, a leading American cable television network. As an execu...
Music Managers Conference
Imagine a space where creativity meets strategy, where the raw passion of music collides with expert management tactics, and where tomo...
Jerry Heller, Co-CEO at Streetlife Contact Details
Jerry Heller is a renowned music industry executive, best known for his role as the co-CEO of Streetlife Contact, a prominent entertain...