Posts by Toni Mercia
Rappers and Managers Music Cannot
Ever noticed how some rappers spit verses that managers just can’t box in? Welcome to “Rappers and Managers Music Cannot” – a deep-dive...
How to Write Lyrics About Separation
Separation songwriting is an emotional sport. You are taking something raw, often painful, and shaping it until it sings. You want the ...
Psychedelic Music Songwriting Advice
Psychedelic music, with its mesmerizing soundscapes and mind-bending lyrics, has captivated audiences for decades. As a songwriter, tap...
Producer Points With No Cap Or Recoup Order - Traps & Scams Every Musician Must Avoid
Yes this is about your points. The tiny little percentage on a record that somehow buys bread and regret. If you produce songs for a li...
Paul Cothran, Executive Director at VH1 Contact Details
Paul Cothran is a highly respected figure in the music industry, currently serving as the Executive Director at VH1. With a wealth of e...
Gus Canazio, Junior Manager at Velvet Hammer Contact Details
Gus Canazio is a Junior Manager at Velvet Hammer, a renowned talent management company that represents some of the most influential and...
Justin Gray, Partner at GrayRose Contact Details
Who is Justin Gray?
Justin Gray is a renowned music industry professional, currently serving as a Partner at GrayRose, a prominent musi...
Engineer Managers for Music
Imagine a world where the precision of engineering meets the raw passion of music creation, a universe where spreadsheets intertwine wi...
How to Write Electropunk Songs
Electropunk is the angry cousin of synth pop and the drunk roommate of punk. It takes the speed and spit of punk songs and dresses them...
Indie Music Managers for 2023 NY
Picture this: You’re hustling through the vibrantly chaotic streets of New York City in 2023, guitar slung over your shoulder, lyrics s...