Posts by Toni Mercia
Neofolk Songwriting Advice
You want songs that smell like bonfires and secrets but sound like your voice in a midnight kitchen. Neofolk lives in wood grain, old m...
Erick Douat, Sr. Director, A&R at Sony Music Entertainment Contact Details
Erick Douat is a highly respected and influential figure in the music industry, serving as the Sr. Director of A&R at Sony Music En...
How to Write Lyrics About Bridge
If the chorus is the billboard and the verse is the backstory, the bridge is the plot twist with a tattoo and a better haircut. It is t...
How to Write V-Pop Songs
You want a V-Pop song that makes people hum in the market, cry in karaoke, and post a one second clip that blows up on TikTok. You want...
Sandy Serge, CEO at Surgeland Contact Details
As a musician, getting in touch with industry professionals like Sandy Serge, CEO at Surgeland, can be a game-changer for your career. ...
Gothic Metal Songwriting Advice
You want songs that sound like a cathedral burned down and then rebuilt as a club that only ghosts can get into. You want riffs that sm...
How To Make A Song On A Phone
You can make a hit track on a phone, and yes your genre counts. Whether you are a bedroom rapper, a lo fi producer who likes cereal, or...
Anatolian Rock Songwriting Advice
Want to write Anatolian rock that slaps like a vintage vinyl and smells faintly of brewed tea and revolution? Good. You are in the righ...
John Lopez, CEO at Upstairs Contact Details
Who is John Lopez?
John Lopez is the CEO at Upstairs, a renowned music industry professional with a proven track record of success. As ...
How to Write a Song About Human Rights
This is part art and part responsibility. You want a song that bangs on the first play and means something on the thousandth play. You ...