A&R and Manager Advice

How Much Do Make Personal Managers in Music

How Much Do Make Personal Managers in Music

Ever wonder how much personal managers in the music industry actually make? Amid all the glamour and glory of the music world, personal managers in the music industry play a vital role in shaping the careers of artists. They understand the industry inside out, help artists make right decisions, and are part of their journey, their triumphs, and their struggles. In this article, we’re going to unveil how much these unsung heroes of the music industry make and what factors influence their earnings.

Looking to write your next song? Transform your creative ideas into songs that people will love, and skyrocket your music career with Lyric Assistant. The perfect songwriting assistant. Find out more →

The Role of Personal Managers in Music

Personal Managers, often referred to as Talent Managers, are responsible for the overall career development of artists. Their roles may include but are not limited to:

  • Developing contacts in the music industry
  • Negotiating contracts and agreements
  • Advising on career moves and image management
  • Coordinating with other professionals like publicists, promoters, and agents

Income Details of Personal Managers

Personal managers in music usually generate their income in two primary ways: a flat fee or percentage basis. The percentage-based commission typically ranges between 10% to 25% of the artist's gross income. However, this percentage can be higher in cases where managers take on more responsibilities.

Factors Influencing the Earnings of Personal Managers

What personal managers earn greatly depends on various factors:

  • Artist’s Success: The bigger the artist they represent, the more they earn.
  • Experience: Well-established personal managers with vast networks command a higher percentage.
  • Nature of Deals: More substantial deals like advertisements, sponsorship, and recordings can lead to higher earnings.

Average Earnings of Personal Managers in Music

According to the U.S Bureau of Labor Statistics, agents and business managers of artists, performers, and athletes (a category personal managers fall into) have a median annual wage of $73,740 in May 2019. The top 10% earners have more than $200,000 per year while the lower end earns less than $36,040.

Write Lyrics Like a Professional Songwriter

The ultimate songwriting tool that takes your creative vision to the next level! With just a few clicks, you can unleash your inner songwriter and craft a hit that's uniquely yours. Your song. You own it.

Example: Pop, Rock, Rap, Electronic, R&B, K-Pop, Drill...
Example: Happy, sad, inspirational, romantic, gritty...
Example: Love, loss, overcoming adversity, party, faith, personal growth, reflection...
Example: Kendrick Lamar, Drake, Grimes, Beyonce, Billie Eillish, Pink Floyd, BTS ...
A bridge is used to provide a new perspective or shift in your song's mood

How Much Do Make Personal Managers in Music Example:

A classic example of how a personal manager's earnings can escalate with the success of the artist they manage is Troy Carter. Carter started managing Lady Gaga in 2007 when she was relatively unknown. Gaga's success sky-rocketed over the years, and so did Carter's earnings, setting him to one of the highest-earning personal managers in the industry.

Frequently Asked Questions

What is the role of a Personal Manager in music?

A Personal Manager in music is responsible for guiding the artist's career, providing strategic advice, representing their interests, coordinating with other team members (like agents, publicists, lawyers), and often helping to make critical business decisions. Personal Managers may also assist with branding, marketing, touring, and sometimes even personal life management to ensure the artist can focus on creativity.

How much does a Personal Manager in the music industry typically earn?

The earnings of a Personal Manager in music can vary greatly based on factors such as the manager’s experience, the success of the artists they represent, and the specific terms of their contract. Typically, Personal Managers earn between 10% to 20% of an artist's earnings.

Do Personal Managers only work with top-tier artists?

No, Personal Managers can work with artists at various stages of their careers. While some are known for working with A-list artists, others may specialize in developing emerging talent or managing niche genre artists.

Are there different types of Personal Managers in the music industry?

Yes, there are different types of Personal Managers who may focus on various aspects of an artist's career, such as day-to-day management, touring, recording, or overall career strategy. Some managers handle a broad scope of responsibilities, while others specialize in a specific area.

What are the educational requirements for a music Personal Manager?

While there is no formal educational requirement to become a music Personal Manager, many have backgrounds in business, music business, or related fields. Relevant experience and a solid understanding of the music industry are essential.

Is prior experience in the music industry essential for a Personal Manager?

Prior experience in the music industry is highly beneficial as it provides practical knowledge of the industry's workings, the challenges artists face, and the opportunities that can be leveraged for career growth.

What skills are critical for a successful Personal Manager in music?

Key skills for a successful Personal Manager include excellent communication, negotiation, organization, networking, strategic planning, and a deep understanding of the music business. Additionally, interpersonal skills are crucial for maintaining strong relationships with artists and industry professionals.

Can Personal Managers work for more than one artist at a time?

Yes, it's common for Personal Managers to work with multiple artists at the same time. However, they must balance their workload to ensure that each artist receives the necessary attention and support.

How do Personal Managers find new talent to manage?

Personal Managers often discover new talent through live shows, demos, industry contacts, social media, and music streaming platforms. They may also rely on referrals from other industry professionals or artists they currently manage.

What should an artist look for in a Personal Manager?

Artists should seek a Personal Manager with a proven track record, strong industry connections, a clear understanding of the artist's vision, and the ability to develop and execute long-term strategies that align with their goals.

Are contracts necessary between an artist and a Personal Manager?

Yes, it is highly advisable to have a formal contract that outlines the terms of the relationship, including the scope of services, duration of the agreement, compensation structure, and any other pertinent details to avoid misunderstandings.

What happens if an artist wants to change Personal Managers?

If an artist wishes to change Personal Managers, they should refer to the terms of their contract regarding termination. This usually involves providing notice within a specified period and fulfilling any outstanding contractual obligations.

Can a Personal Manager be responsible for legal or financial decisions?

While some Personal Managers may offer advice on legal or financial matters, it is advisable for artists to work with professional attorneys and financial advisors to make informed decisions in these areas.

What impact does the genre of music have on a Personal Manager's earnings?

The genre of music can influence earning potential, as some genres have more lucrative opportunities in touring, merchandising, or branding. Personal Managers working with artists in more profitable genres may have higher earnings.

How do Personal Managers stay current with industry trends?

Personal Managers must continually research, attend industry events and conferences, network with other professionals, and engage with current media to stay ahead of trends and effectively manage their artists' careers.

Do Personal Managers deal with an artist's publicity and image?

Personal Managers often collaborate with publicists to shape an artist's public image and handle media relations. However, the direct handling of publicity campaigns may fall to a specialized publicist.

How does a Personal Manager build and maintain industry connections?

Personal Managers build and maintain industry connections through networking, attending music events, participating in industry organizations, and through the daily conduct of their business dealings and collaborations.

Is there a difference between a Personal Manager and a Business Manager in music?

Yes, there is a difference. A Business Manager typically handles financial affairs, tax planning, and investment strategies for artists, whereas a Personal Manager focuses on career development, opportunities, and overall strategic guidance.

What challenges do Personal Managers face in the music industry?

Personal Managers face challenges such as navigating an ever-changing industry landscape, dealing with contractual and legal issues, ensuring an artist's well-being, managing conflicts, and maintaining a work-life balance.

How do changes in technology affect Personal Managers in music?

Advances in technology impact how Personal Managers work by influencing music distribution, marketing strategies, fan engagement, and the discovery of new talent. They must adapt to these changes to effectively promote and manage their artists.

Understanding the earnings of personal managers in the music industry can give you insights into the rewards and challenges that come with this profession. As you have learned, the road could involve hard work and perseverance, but can also bring financial success and a sense of accomplishment that stems from contributing to an artist’s illustrious journey. If you found this information helpful, consider exploring more of our content on the Lyric Assistant blog or share this article with someone who could benefit from it.

Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

trustpilot 1

Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

trustpilot 1

author-avatar

About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.