If you follow the music industry, you might have noticed a recent surge in managers who are taking the industry by storm. These music managers have not only unearthed fresh talent but they have also navigated the complex world of contracts, touring, and promotions. They are the emerging power players of the music industry. Let’s take a look at some of the biggest emerging managers in music.
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Biggest Emerging Managers in Music Table of Contents
Who Are the Power Players?
Music industry is evolving at a rapid pace, and these new crop of music managers are at the forefront of this change. They understand the nuances of the digital era, they are versed in the importance of a strong online presence, and they are not afraid to take on the big players in order to showcase the talent of their artists.
1. Wendy Ong – TAOPAD
Wendy Ong is the president of TAOPAD, a management firm built on the belief that artists should have creative control of their careers. Ong has previously worked with top-tier artists such as Dua Lipa, and Rihanna
2. Dre London – London Entertainment
Dre London is well-known for his work with Post Malone. Their partnership has produced chart-topping hits after hits, making London Entertainment a powerhouse management firm.
3. Brandon Silverstein – S10 Entertainment
Brandon Silverstein, the founder of S10 Entertainment, is renowned for managing Normani, and Big Sean among others. He ensures his artists’ vision is realized, without compromising on their artistic integrity.
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4. Wassim 'Sal' Slaiby – SALXCO and XO Records
Wassim 'Sal' Slaiby is the manager behind The Weeknd's meteoric rise. He and his agency SALXCO have masterminded many successful music careers.
What Sets them Apart?
All these emerging successful music managers share common traits. They all believe in their artists’ talent, and they all understand the power of digital marketing in today’s music industry.
• Innovative strategies:
In the digital age, proper utilization of social media and digital platforms is crucial. These managers have leveraged technology to give their clients a massive reach.
• Client-focused:
The successful music manager prioritizes their client’s vision and puts their needs first.
• Adaptability:
These managers know how to adapt to the fast-paced, ever-changing landscape of the music industry.
Biggest Emerging Managers in Music Example:
Let’s take a closer look at The Weeknd's breakthrough. Managed by Wassim 'Sal' Slaiby, The Weeknd's deep, brooding voice and dark lyrics took the music world by storm. Slaiby adopted a less traditional path for the artist’s promotion. They did not rely on conventional media outlets, but rather tapped into the power of the internet. By releasing music directly on digital platforms, they bypassed the traditional gatekeepers of the industry. This allowed The Weeknd to reach a global audience much faster and helped establish him as a global star.
Frequently Asked Questions
What exactly is an emerging manager in music?
An emerging manager in music is typically an individual or team in the early stages of their career who demonstrates potential for success in managing artists, bands, or musical acts. They often bring fresh perspectives and innovative approaches to the table.
Why are emerging managers important for the music industry?
Emerging managers play a crucial role in discovering new talent and fostering the growth of upcoming artists. Their efforts contribute to the diversity and dynamism of the music industry by injecting new artistry and creative business strategies.
How do emerging managers find new talent?
Emerging managers often find new talent through social media platforms, music festivals, local gigs, word of mouth, and demo submissions. Some may also rely on their personal networks or scouting resources to discover promising artists.
What are the challenges faced by emerging managers?
Challenges can include limited resources, establishing industry connections, competition, and effectively marketing their artists in a crowded marketplace. Balancing the creative and business sides of music management can also pose a difficulty for newcomers.
What should an artist look for in an emerging manager?
Artists should look for passion, commitment, and an understanding of their music and career vision. Additionally, good interpersonal and communication skills, professional ethics, and the ability to strategize and network are essential qualities in a manager.
Can emerging managers work with established artists?
Yes, emerging managers can work with established artists, particularly if their vision and approach align with the artist’s career goals. Such partnerships can be beneficial by adding innovative strategies and revitalizing an artist's presence in the industry.
How do emerging managers benefit from digital music platforms?
Digital music platforms like Spotify, Apple Music, and Bandcamp provide a direct avenue for showcasing their artists’ music to a global audience. They can also use data from these platforms to refine marketing strategies and understand listener demographics.
Do emerging managers typically focus on a specific genre?
Some may choose to focus on a specific genre where they have expertise or passion. However, others may work across various genres, broadening their scope and experience in the music industry.
How important are social media and online presence for an emerging manager?
Social media and online presence are critical for emerging managers as they provide platforms to promote their artists, engage with fans, and network with industry professionals. An effective online presence can significantly influence an artist's success.
What kind of contracts do emerging managers have with their artists?
Contracts between emerging managers and their artists can vary greatly, but they typically outline the terms of their professional relationship, including responsibilities, duration, compensation, and any grounds for termination.
How do emerging managers make money?
Emerging managers generally earn a percentage of the revenue generated by the artists they manage. This can include a share of music sales, performance fees, and other income related to the artist's career.
What’s the difference between a manager and an agent?
A manager typically works more closely with the artist to develop their career, whereas an agent focuses on booking live performances and tours. Both roles are essential, but the manager is often involved in broader career guidance.
How do emerging managers build industry connections?
They build connections through networking at industry events, music conferences, and online platforms, seeking mentorship from established professionals, and forming partnerships with other industry players.
What role does an emerging manager play in an artist's branding?
An emerging manager collaborates with the artist to define and develop a strong brand identity, ensuring it resonates with the target audience and is consistent across all promotional materials and platforms.
How can emerging managers stay current with industry trends?
Staying current with trends involves continuous learning, following industry news, attending music events, workshops, and conferences, and staying engaged with the music community on and offline.
Can emerging managers handle multiple artists at once?
Yes, emerging managers can handle multiple artists simultaneously, provided they can adequately allocate their time and resources to meet the needs of each artist without compromising quality of management.
How do emerging managers handle artists’ legal matters?
While not typically legal experts, emerging managers may assist with overseeing legal matters by working with entertainment lawyers to ensure contracts are fair and the artist's rights are protected.
What is the typical career progression for an emerging manager in music?
The career progression can vary, but typically involves starting with smaller local artists, gradually building a reputation, and eventually attracting more established artists or securing positions at larger management firms.
How do performance metrics influence an emerging manager's decisions?
Performance metrics like streaming numbers, social media engagement, and ticket sales provide insight into an artist's reach and popularity, guiding the manager's strategic decisions in marketing and promoting the artist.
Why is networking essential for emerging managers?
Networking is essential because it opens doors to new opportunities, collaborations, and knowledge exchange, all crucial for career growth in the music management field.
What strategies do emerging managers use to promote their artists?
Strategies include online marketing, social media campaigns, securing media appearances, booking live performances, and cultivating industry relationships to maximize visibility and opportunities for their artists.
How do emerging managers measure success?
Success can be measured through the growth and achievements of the artists they manage, including increased fan base, successful releases, and lucrative performance bookings, alongside the manager's own reputation and influence in the industry.
If you ever aspire to make it big in the music industry as an artist, hopefully, this guide has given you an idea of how a great manager can influence an artist's career. The right manager can help propel artists to stardom. So, whether you're looking to become a manager or are an artist in search of one, keep these points in mind. Feel free to share this article with anyone who might be interested or learn more about songwriting and music from our other guides on Lyric Assistant.
