A&R and Manager Advice

Be Careful of Music Managers

Be Careful of Music Managers

This piece holds a magnifying glass over an often overshadowed yet extremely crucial aspect of the music industry: music managers. You might be climbing the musical ladder with passion in your heart and a desire to share your creative world. However, finding the right person to manage your journey can make or break your career. Let's explore what to watch out for as you choose your music manager.

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Understanding the Role of a Music Manager

Music managers form the bedrock of a musician's career. They are your wheel that sets your career vehicle in motion:

1. Career Strategy:

They devise detailed professional strategies for you, outlining where you should perform, which records to release, and the ideal promotion methods.

2. Networking:

They should be well-connected within the music industry, helping you open doors that would have been otherwise inaccessible.

3. Contract Negotiations:

Music managers handle the business side, which involves negotiating deals and contracts on your behalf.

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Red Flags to Look For When Choosing a Music Manager

Finding a good music manager can be a tricky endeavor, especially when bad apples lurk amongst the good ones. Here are few warning signs:

1. Little to No Experience:

A career manager without a track record of their previous management experiences is a risky bet.

2. Pushes for Long-Term Contracts:

Great managers are confident in their work and wouldn't push for extended contract lengths without a satisfactory probationary period.

3. Upfront Payment Demands:

Managers earning a percentage of your earnings incentivizes them to work harder for your success. If they demand a hefty upfront payment, tread with caution.

Be Careful of Music Managers Example:

Imagine an upcoming independent artist, Jack. Jack, who uses our product Lyric Assistant to craft his lyrics, needs guidance to steer his blossoming career. Jack meets Mr. Smith, who promises the moon but doesn't show proof of past experiences. Jack, skeptical, decides to research or seek counsel from more experienced peers in the industry.

To budding artists out there, the essence of your craft lies in your passion, authenticity, and the right team guiding you. An excellent music manager is like an experienced sailor guiding your ship safely through the turbulent sea of the music industry.

Frequently Asked Questions

What should I look for in a music manager?

When looking for a music manager, you should seek out someone experienced in the music industry who has good connections and a strong track record. They should be someone who understands your genre of music and has a clear vision for your career growth. Look for someone who is professional, passionate, and has good communication skills. They should also be upfront about their fees and have a fair contract for you to review.

How will I know if a music manager is reputable?

To determine if a music manager is reputable, do your research. Look for reviews from other artists, ask for references, and check their career history. A reputable manager will typically have a list of successful clients and will be open about their past work. Networking with other musicians and industry professionals to get their input can also be enlightening.

Can a bad music manager ruin my career?

Unfortunately, a bad music manager can do considerable damage to your career. They may make poor decisions on your behalf, fail to secure opportunities, mismanage funds, or even damage your reputation in the industry. It's crucial to be vigilant when choosing a manager and to manage the relationship closely.

How much control should a music manager have over my career?

A music manager should have input and influence over your career decisions but not absolute control. It is important that you are comfortable with the level of input they have and that final decisions are made together. The manager's role is to guide and support you, not to dictate your every move.

Is it normal for a music manager to ask for money upfront?

It is uncommon and generally considered a red flag for a music manager to ask for money upfront. Most reputable managers earn a percentage of the revenue they generate for their clients, so they should not require payment before they have provided services.

What percentage should a music manager take?

Music managers typically take between 10-20% of an artist's earnings. The exact percentage can vary depending on a number of factors including their experience, the services they provide, and your specific agreement with them. Make sure to have a clear understanding of their fees before entering into any management contract.

What are the signs of a predatory music manager?

Signs of a predatory music manager include promising unrealistic results, lack of transparency, requesting money upfront, not providing a clear contract, and unwillingness to provide references. Additionally, they might discourage you from seeking legal advice or pressure you into making fast decisions.

Should my music manager be involved in my creative process?

This depends on your personal preference and the nature of your relationship. Some artists prefer their manager to have input in their creative process, while others want to keep creative control entirely to themselves. Be clear about your boundaries and expectations from the start.

Can I negotiate the terms of a management contract?

Yes, you should always negotiate the terms of a management contract. It's important to ensure that the contract is fair and reflects your interests. It's highly recommended to have an entertainment lawyer review the contract before signing.

How do I end a relationship with a music manager if it's not working out?

To end a relationship with a music manager, refer to the termination clause in your contract. Typically, you will need to provide written notice within a specified time frame. Be professional, factual, and clear about your reasons for ending the relationship, and document all correspondence.

What should I do if I feel my manager is not fulfilling their duties?

If you feel that your manager is not fulfilling their duties, address the issue directly with them first. If the situation does not improve, review your contract's termination clause and consult with an attorney if necessary. Communication is key, and if your concerns are not being addressed, it may be time to move on.

How involved should my music manager be in contract negotiations?

Your music manager should be substantially involved in contract negotiations. They have the expertise to understand industry standards and to negotiate on your behalf. However, you should also have a lawyer look over any contracts to ensure your legal interests are fully protected.

Is it possible to have a successful career without a music manager?

Yes, it is possible to have a successful career without a music manager, especially with the array of digital tools and platforms available today. However, a good manager can provide valuable connections, industry expertise, and support that can be instrumental in growing your career.

What are the responsibilities of a music manager?

The responsibilities of a music manager can include many different tasks such as seeking out career opportunities, negotiating contracts, managing schedules, and often helping with marketing and promotion strategies. Essentially, they are responsible for the business side of your music career.

Should a music manager help me with branding and image?

A music manager may assist with branding and image as part of developing your overall career strategy. They can offer insights and advice, and even bring in professionals like stylists or photographers to help refine your image if necessary.

What's the best way to find a music manager?

The best way to find a music manager is through networking, attending industry events, and research. You can also reach out to managers who work with artists similar to you in genre and career stage. Don't hesitate to contact them with a professional and concise pitch about your music and career goals.

Can a friend or family member be a good music manager?

While friends or family members can be well-intentioned, they may not always be the best choice for a music manager unless they have proper experience and knowledge of the music industry. Professional guidance is usually beneficial to navigate the complexities of the business.

What are the red flags to look out for in a management contract?

In a management contract, red flags include vague language, excessive duration without reasonable outs, an unfair percentage of earnings for the manager, lack of a clear description of the manager's responsibilities, and any clauses that give the manager too much control over your career or finances. Always have a lawyer review the agreement thoroughly.

How long does a typical management contract last?

A typical management contract can last anywhere from one to five years. The duration should be carefully considered and negotiated to ensure that it's in line with your career goals and provides flexibility if things don't work out as planned.

Does a music manager work on commission or a fixed salary?

Most music managers work on a commission basis, earning a percentage of the revenue they generate for the artists they represent. Some may also have arrangements where they receive a fixed fee in addition to or instead of commission. This should be clearly stipulated in the contract.

What happens if my music manager engages in unethical behavior?

If your music manager engages in unethical behavior, it can be grounds for contract termination. Document any incidents and seek legal counsel to determine the best course of action. Report the behavior to industry associations and consider making other artists aware to prevent further misconduct.

To navigate these waters successfully, stay informed, ask the right questions, and keep creating magical music. Share this article with other musicians to help them make informed decisions. Visit Lyric Assistant for more such enlightening discussions, while we assist you in creating enchanting lyrics that spellbind your listeners.

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Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.