A&R and Manager Advice

What Do Music Managers Look For

What Do Music Managers Look For

As an artist or a band, your dream is to get discovered and make it big in the music industry. One essential part of this journey often involves teaming up with a music manager who can help drive your career forward. But what exactly does a music manager look for in potential clients? In this comprehensive guide, we'll delve into what professionals in this field seek when scouting for their next big talent.

Undeniable Talent

The first and most obvious trait that a music manager will look for is raw, undeniable talent. This involves a genuine love for music, creativity, original quality, and the capacity for making music that engages and connects with listeners.

Musicianship Skills

Being able to play your instruments, sing, write your own music, and interpret other works are some of the musicianship skills managers look for. For bands, how well the members play together and complement each other is also a factor.

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Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

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Music Industry Insider 2024: The Ultimate Contact Handbook

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

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Stage Presence

Stage presence, a unique musical voice, and the ability to engage fans during a live performance are also essential. A great live show can be a deciding factor in your success as a musician.

Professionalism

Music managers favor artists who show professionalism in how they manage their careers.

Consistency

Artists who regularly practice, play gigs, engage with fans, and update their social media are seen as dedicated and professional.

Business Acumen

Understanding the basics of the music business, including royalties, financing, and marketing, shows a music manager that you are serious about your career.

Marketability

Being marketable is another key factor. Music managers analyze potential clients' marketability based on their persona, talent, and the market's current trends.

What Do Music Managers Look For Example:

For instance, consider artists like Lady Gaga or Billie Eilish. Their unique styles, voices, and stage presence make them stand out. Their willingness to consistently work hard, their understanding of the industry, and their marketability in terms of current trends have contributed to their success.

Frequently Asked Questions

What qualities do music managers generally look for in new artists?

Music managers tend to seek out artists who have a unique sound, a clear artistic vision, strong work ethic, professionalism, and the potential for marketability. The ability to attract and engage an audience is also crucial.

How important is an artist's live performance in attracting a music manager?

Live performance is critical. It not only showcases an artist's talent and ability to connect with an audience, but it also demonstrates their stage presence and potential to draw in fans, both of which are important factors for managers.

Do music managers consider an artist's social media following?

Yes, a strong social media presence can show a manager that an artist is able to build and maintain a fanbase, which is a key component of an artist's potential for success.

Are recorded materials or demos important for a music manager’s assessment?

Definitely. Recorded materials, especially professional-quality demos, can give managers insight into an artist's sound and style, and their potential for recording success.

What role does genre play in a manager's interest in an artist?

Genre can influence the manager's decision if they specialize in a particular musical style or if they see a market opportunity within a specific genre. However, unique talent can transcend genre constraints.

How does an artist's image or branding affect a manager's interest?

An artist's image or brand is crucial as it is part of what makes an artist marketable. A strong, cohesive brand can make an artist more attractive to a manager.

How can an artist demonstrate their work ethic to potential managers?

Artists can demonstrate work ethic by consistently creating new content, performing regularly, engaging with fans, and showing improvement and commitment to their craft.

Is a manager likely to consider an artist without live performance experience?

While challenging, it's not impossible. The artist would need to demonstrate potential in other areas, such as exceptional recordings or a significant online presence.

What level of professionalism do managers expect from artists?

Managers expect artists to handle their careers seriously, which includes being punctual, reliable, respectful, and prepared for meetings, gigs, and other professional engagements.

Should an artist have a certain level of musical education or training?

Formal education or training can be a bonus but is not typically a requirement. Talent, potential, and drive are often deemed more important.

How does an artist's songwriting ability influence a manager's decision?

Strong songwriting skills can be a major asset as they indicate an artist's ability to create original and compelling music, which is a key element in a sustainable career.

Can an unsigned artist attract a reputable music manager?

Yes, unsigned artists can attract reputable managers if they have demonstrated significant potential to succeed and a readiness to enter a professional partnership.

What financial considerations do managers take into account?

Managers consider the viability of an artist to generate income through music sales, live performances, and other revenue streams before deciding to partner with them.

How does networking impact an artist's chances of being noticed by a manager?

Networking is vital; relationships and recommendations in the industry can greatly increase the chances of coming across a manager’s radar.

What are some red flags for managers when assessing potential clients?

Red flags include lack of professionalism, unreliability, poor live performances, ineffective communication, unrealistic expectations, and unwillingness to take advice or feedback.

Do managers consider an artist’s past industry experience?

Prior industry experience can be beneficial as it might indicate an understanding of the business side of music, as well as connections and a track record of professionalism.

Is age a factor for managers looking for new talent?

While it’s not the primary concern, age can be a factor as it may relate to marketability and the potential career lifespan of an artist.

How do managers evaluate an artist's potential for growth?

Managers evaluate an artist's potential for growth by assessing their current skill level, motivation to improve, willingness to evolve and adapt, and their ability to handle the demands of a music career.

How critical is a manager-artist relationship, and what makes a good fit?

The manager-artist relationship is crucial for success. A good fit involves shared vision and goals, clear communication, mutual respect, and trust.

Should emerging artists seek out managers, or will managers find them?

Emerging artists should be proactive in seeking out managers, but attracting a manager’s attention through their work is also possible. It can be a combination of both.

What is the single most important thing artists should have to catch a manager’s attention?

The single most important thing is a combination of exceptional talent, marketability, and the readiness to foster a professional career—all factors that highlight an artist's potential for success.

Does having a large portfolio of work increase an artist’s chances with a music manager?

A sizeable portfolio can show a manager the extent of an artist’s experience and diversity in their work, but quality often trumps quantity. Consistency and progression in the body of work are key.

We hope this guide has shed light on what music managers seek in potential artists or bands. Ticking all these boxes will enhance your chances of getting noticed and eventually making it big. For more resources on understanding the music industry, making it as a solo artist or band, or even an Auto generated song from Lyric Assistant, feel free to explore our platform. We're here to assist you, every step of the way! Don't forget to share this guide with your fellow musicians.

Music Industry Insider 2024: The Ultimate Contact Handbook

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

trustpilot 1

Music Industry Insider 2024: The Ultimate Contact Handbook

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

trustpilot 1

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.

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