A&R and Manager Advice

What Are Music Managers Called

What Are Music Managers Called

Have you ever found yourself wondering about the inner workings of the music industry and who exactly the powerhouse individuals are, navigating an artist's career? If you've ever asked yourself ‘what are music managers called?’ then you’re in the right place. Your question holds the key to unravelling the compelling universe of music management and its pivotal role in shaping an artist's path to stardom.

The Terminology - Music Managers Explained

Music managers, often referred to as artist managers, band managers, or talent managers, are entrusted with the task of overseeing the artist's career. They’re the liaison between the artist and the music industry and bear the responsibility of maximising the artist's potential for revenue.

What Does a Music Manager Do?

Music managers wear many hats. Their duties include:

  • Guiding the artist's career progression and artistic development
  • Negotiating contracts and deals
  • Coordinating with publicists, record labels, and other stakeholders
  • Helping in music promotions and marketing strategies

Why Are Music Managers Important?

Music managers play a crucial role in helping artists achieve success. They:

  1. Offer tailored advice, encourage artist's growth and potential
  2. Take care of the business side, letting artists focus on creativity
  3. Have industry connections for exposure opportunities
  4. Help strategise promotional plans and tours

Different Types of Music Managers

There are various types of music managers. Their roles might vary by industry:

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Personal Manager

Personal Managers diligently work on the betterment of the artist's career. They are involved in every aspect of an artist’s career.

Business Manager

Business Managers handle the financial affairs of artists. They are responsible for tasks such as paying bills, taxes, and overseeing investments.

Tour Manager

Tour Managers oversee the logistics of tours and live performances. They handle arrangements from transportation to accommodation to ensure smooth performances.

What Are Music Managers Called Example:

For example, a personal manager discovers an inspiring indie band. Recognising their potential, he proposes a management contract. Once signed, he initiates an intense period of artist development, helping them improve their stage presence and define their image.

Next, he leverages his industry contacts to secure them a deal with a reputable indie record label. Following the release of their debut album, the manager coordinates a promotional campaign and helps organise a successful album release tour.

Once the mysterious veil behind the term ‘music manager’ has been lifted, we can see the multifaceted roles these individuals play in shaping successful music careers. They’re not just managers; they’re mentors, negotiators, advocates, and, more often than not, the guiding light that helps artists navigate the chaotic maze of the music industry.

Frequently Asked Questions

What is a music manager?

A music manager is a professional who guides the professional career of artists in the music industry. This person is responsible for various aspects of an artist's career, including negotiating contracts, booking shows, managing schedules, and connecting artists with recording companies, producers, and other industry professionals.

Are there different types of music managers?

Yes, there are several types of music managers, including personal managers, business managers, and tour managers. Each type has specific responsibilities that align with their area of expertise within an artist's career development and management.

What is the role of a personal manager in music?

A personal manager takes on a more comprehensive role in the career of an artist. They provide career advice, help set long-term objectives, manage day-to-day activities, arrange collaborations, and often act as a liaison between the artist and the industry.

How does a music manager differ from a booking agent?

A music manager works with the artist on a wide range of career aspects, while a booking agent specifically focuses on finding and negotiating performance opportunities, such as tours or gigs.

What qualifications should a music manager have?

A music manager should have a strong understanding of the music industry, excellent negotiation and interpersonal skills, and a network of industry contacts. Although not always required, a background in music business or related fields is generally beneficial.

Do independent artists need music managers?

While not mandatory, independent artists can greatly benefit from the guidance and industry knowledge that music managers bring, often allowing artists to focus on their creative output while the manager handles the business side.

How are music managers compensated?

Music managers typically earn a percentage of the revenue generated by the artist, which usually ranges from 15% to 20%. This is known as a commission-based payment structure.

Can an artist have more than one manager?

Yes, an artist can have more than one manager, especially if their career has expanded to the point where different managers specialize in certain aspects, such as a personal manager and a tour manager.

What qualities make a good music manager?

A good music manager is proactive, knowledgeable, trustworthy, has strong communication and negotiation skills, is well-connected, and has a passion for music and the artist's creative vision.

How can an artist find a music manager?

Artists can find a music manager through networking, industry events, referrals from other musicians, or by researching and reaching out to management companies that align with their genre and career goals.

Can a music manager help with marketing and promotion?

Yes, part of a music manager's role is to assist with the marketing and promotion of the artist to increase visibility, grow the fan base, and create opportunities within the industry.

What is a business manager in music?

A business manager in music specifically handles the financial aspects of an artist's career, including taxes, budgeting, financial planning, and investment strategies.

Does a manager have a role in artist development?

Indeed, a music manager can play a significant role in artist development, helping to shape the artist's image, sound, brand, and overall strategy for growing their presence in the industry.

What does a tour manager do?

A tour manager coordinates the logistics of an artist's tours and performances, dealing with travel arrangements, accommodations, scheduling, and sometimes managing the road crew.

Are there legal responsibilities for music managers?

Music managers have a fiduciary duty to their clients, which means they are legally obligated to act in the best interest of the artist and manage their affairs with integrity and trustworthiness.

Is it necessary for a music manager to have contacts in the music industry?

While it's not strictly necessary, having industry contacts is incredibly beneficial for a music manager, as it enables them to open doors and create opportunities that an artist might not be able to access on their own.

How long does a manager typically work with an artist?

The length of a manager-artist relationship can vary greatly, from a few years to an entire career. This partnership is often defined by mutual agreement and can depend on the evolving needs and successes of both parties.

Can a music manager handle multiple artists at the same time?

Yes, many music managers handle multiple clients simultaneously. However, they must be able to effectively balance their time and attention to ensure the proper management of each artist's career.

What are the signs of a bad music manager?

Signs of a bad music manager include a lack of communication, dishonesty, poor financial management, a lack of industry knowledge or connections, and not having the artist's best interests in mind.

Do music managers help with recording contracts?

Yes, music managers often help negotiate recording contracts, secure favorable terms for the artist, and provide guidance on the legal aspects of such agreements.

How important is it for a music manager to have a strong online presence?

A strong online presence can be helpful for a music manager as it can showcase their current roster and past successes, and make them more accessible to potential clients and industry contacts.

When should an artist consider changing their music manager?

An artist should consider changing their music manager if they feel their career is not progressing, their vision and goals are not being met, communication has broken down, or trust has been compromised.

What legal agreements are involved in a music manager's contract with an artist?

A music manager's contract with an artist typically includes terms regarding the scope of services, compensation, duration of the management relationship, and clauses regarding termination and dispute resolution.

Feel inspired? Why not share this article with other music enthusiasts and broaden their knowledge about the music industry too? And while you’re at it, explore other in-depth guides on our Lyric Assistant platform to further your understanding of the music world.

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Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.

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