A&R and Manager Advice

Top Managers for Classical Music

Top Managers for Classical Music

Have you ever wondered who holds the strings behind the orchestra, making the maestros of classical music what they are today? The answer lies with the top-class music managers that work relentlessly behind the curtains. In this blog post, we’ll break down some of the top managers in the classical music industry; their contribution, how they work, and why they are considered the best in the business.

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The Role of Managers in Classical Music

The managers in the music industry play an integral role in the careers of artists by scheduling concerts, handling finances, fostering relations with music promoters, and managing publicity. But in classical music, they take on an even more critical role due to the genre’s demanding and highly competitive nature.

- Develop Artists: They help develop musicians into artists and give direction to their careers.

- Managing Logistics: From planning tours to dealing with contractual agreements, they handle everything.

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- Strategy Building: They build career strategies and play the role of a consultant or adviser.

Top Managers for Classical Music

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Mark Newbanks – Fidelio Arts Limited

Mark Newbanks, founding director of Fidelio Arts, has earned a worldwide reputation by representing an exclusive selection of artists and orchestras. He has partnered with iconic classical musicians like Riccardo Chailly and Gustavo Dudamel, securing their positions in major orchestras across the globe.

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Martin Wittenberg – Complex Music Management

Martin Wittenberg, founder of Complex Music Management, manages a diverse roster of classical music talent. Wittenberg's strategic and personalized approach has made him one of the industry's top figures.

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Kathryn Enticott – Enticott Music Management

Kathryn Enticott is renowned for her work with eminent music personalities, including pianist Daniil Trifonov and conductor Antonio Pappano. Her deep understanding of the industry enables her to guide her artists towards substantial career growth.

Top Managers for Classical Music Example:

In the world of classical music, Martin Wittenberg is undoubtedly a stand-out manager. He secured a place for one of his early clients, Jonas Kaufmann, a tenor, in leading opera houses. This resulted in a meteoric rise in Kaufmann's career, expanding his fame from European borders to global recognition.

Frequently Asked Questions

What are the core responsibilities of a classical music manager?

Classical music managers are responsible for overseeing the careers of musicians and ensembles. Their duties include negotiating contracts, arranging performances, managing public relations, overseeing promotional activities, and often providing guidance on financial matters such as budgeting and income planning.

How does a manager help in developing a classical musician’s career?

A manager helps in developing a classical musician’s career by using their industry knowledge and contacts to open up opportunities. This could be through arranging auditions, recommending collaborations, securing recording contracts, and advising on repertoire and programming to help shape the musician's artistic direction.

Can a classical musician have a successful career without a manager?

While some classical musicians manage to have successful careers without a manager, having a competent manager can significantly enhance a musician's opportunities and professional development. Managers take on the business aspects of a career, allowing the musician to focus on their craft.

What should I look for in a top manager for classical music?

When looking for a top manager, consider their experience, reputation, network, understanding of classical music, and interpersonal skills. A great manager should also share your vision for your career and show genuine interest in your artistry.

How important is networking in classical music management?

Networking is crucial in classical music management. A manager with a broad and robust network can provide vital connections to orchestras, promoters, recording labels, and other musicians, which are essential for advancing a musician's career.

What distinguishes a good classical music manager from a great one?

A good classical music manager is efficient and competent, but a great one goes beyond that. They have the vision, passion, empathy, and creativity to not only manage a musician's career but to be a true advocate for the artist, fostering growth and artistic excellence.

Can classical music managers represent multiple artists?

Yes, classical music managers often represent multiple artists. However, it's important that they have the capacity to give each artist the attention they deserve and can manage their time efficiently to support all clients’ careers.

What are the typical fees or commissions for classical music managers?

Classical music managers typically charge a commission on the income the artist earns from performances, recordings, and other related activities. The commission can range from 10%-20%, depending on the manager's experience, services provided, and the career stage of the artist.

How do managers find new classical music talent?

Managers find new classical music talent through industry showcases, auditions, competitions, referrals, conservatory performances, and by staying informed about emerging artists who are gaining attention within the classical music community.

What should classical musicians expect from their managers?

Classical musicians should expect their managers to be proactive in finding performance opportunities, negotiating fair contracts, advising on career decisions, and providing support for personal and professional challenges that arise.

Is it difficult for new classical musicians to find management?

Finding management can be challenging for new classical musicians as managers tend to look for artists who have already started to build a career. However, demonstrating exceptional talent, potential, and a unique artistic profile can help attract management.

How do managers contribute to the marketing of classical musicians?

Managers contribute to marketing by crafting the musician's image and brand, preparing promotional materials, managing social media platforms, and reaching out to press and media outlets to increase the musician's visibility and reputation.

What role do managers play in the recording process of classical musicians?

Managers can play various roles in the recording process, from securing contracts with labels or financing for self-produced recordings to coordinating schedules and ensuring that the project aligns with the musician’s artistic goals and career trajectory.

How do managers handle the finances of classical musicians?

Some managers provide basic financial management, such as budgeting for touring, or assist with tax preparation and planning. However, for in-depth financial advice, they may refer artists to a specialized financial advisor.

What can new classical artists do to make themselves attractive to managers?

New classical artists can make themselves attractive to managers by developing a strong and unique artistic identity, building a following, earning accolades through competitions, performing regularly, and demonstrating professionalism and dedication to their craft.

How critical is it for a manager to understand the nuances of classical music?

It is critical for a manager to understand the nuances of classical music to make informed decisions that align with the artist’s repertoire, style, and artistic vision. This knowledge also helps communicate effectively with promoters, venues, and the media.

What strategies do managers use to enhance their clients’ reputations in the classical music field?

Managers enhance their clients’ reputations through strategic planning of concerts, tours, and recordings, fostering collaborations with esteemed musicians, soliciting reviews, and maintaining a strong presence in traditional and digital media outlets.

What are the signs that a manager and musician might not be a good fit?

Signs of a poor fit include differing visions for the musician's career, poor communication, lack of enthusiasm from the manager, and the musician's needs not being met. It’s important that both parties feel aligned in their working relationship.

Can a classical music manager help negotiate educational or teaching positions?

Yes, a skilled classical music manager can help negotiate educational or teaching positions, leveraging their contacts and understanding of the music education environment to find suitable opportunities for their clients.

How often should classical musicians and their managers communicate?

Communication frequency should be based on the artist’s needs and the level of activity in their career. However, regular check-ins, whether weekly, biweekly, or monthly, help ensure that both parties are aligned and aware of upcoming commitments and opportunities.

What is the process of terminating a contract with a classical music manager?

Terminating a contract with a classical music manager should be done in accordance with the terms outlined in the agreement. Notice should be given as specified, and both parties should settle any outstanding fees or commissions amicably to preserve professional reputations.

We hope you now have a better understanding of the invisible forces that bring the magic of classical music to life. Like a composer strings together notes to create a beautiful symphony, these managers weave together the elements of an artist's career to help them shine on the world stage. For more such insightful content on the music industry, don’t forget to share this post and browse other guides on Lyric Assistant.

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Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.