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Songwriting Advice

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How to Write Lyrics About Lies
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Lies

Posted by author-avatar Toni Mercia
November 2, 2025
Lies are juicy. Lies are wrecking balls. Lies make people look bad in bathroom mirror videos and fuel stadium chants. If you want to wr...
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Owner , President/CEO at BIG DEAL RECORDS Contact Details
Find Music A&R Contact Details

Owner , President/CEO at BIG DEAL RECORDS Contact Details

Posted by author-avatar Toni Mercia
December 5, 2024
As a musician, getting in touch with the right people in the music industry can be a game-changer for your career. One of the most impo...
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How to Write Lyrics About Disassembly
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Disassembly

Posted by author-avatar Toni Mercia
November 2, 2025
Disassembly is not just a physical act. It is an emotional genre. You can write about taking things apart with the same tenderness and ...
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Top 3 Most Influential Music Managers of 2023
A&R and Manager Advice

Top 3 Most Influential Music Managers of 2023

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered who’s the wizard behind the curtain making your favorite tunes *actually* explode on the charts? In 2023, music managers ...
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Country Music Managers
A&R and Manager Advice

Country Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: a bustling honky-tonk bar, neon lights flickering, country tunes filling the air, and behind the scenes, a savvy manager ...
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How to Write Lyrics About Mental Health Awareness
How to Write Lyrics About Life Situations

How to Write Lyrics About Mental Health Awareness

Posted by author-avatar Toni Mercia
November 2, 2025
Want to write lyrics about mental health that hit like a truth bomb and not like a clumsy lecture? You are in the right place. This gui...
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Music Managers in Pennsylvania
A&R and Manager Advice

Music Managers in Pennsylvania

Posted by author-avatar Toni Mercia
March 26, 2025
Imagine this: you’re chilling in a cozy Philly coffee shop with a latte in hand, scrolling through the latest tracks on Spotify, when s...
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How to Write Lyrics About Breakups
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Breakups

Posted by author-avatar Toni Mercia
November 2, 2025
Breakup songs are emotional currency. They are how we process rage, sadness, relief, and the stupid things we did at 2 a.m. They are al...
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Funk Songwriting Advice
Songwriting Advice

Funk Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want your song to hit the body first and the brain second. Funk is a music style that lives in the pocket. The pocket is the place ...
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Krystle Douglas, Human Resources at BET Networks Contact Details
Find Music A&R Contact Details

Krystle Douglas, Human Resources at BET Networks Contact Details

Posted by author-avatar Toni Mercia
August 29, 2024
As a musician, getting in touch with the right people in the industry can be a game-changer for your career. Krystle Douglas, the Human...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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