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Prosody for People Who Hate Poetry
Songwriting Fundamentals

Prosody for People Who Hate Poetry

Posted by author-avatar Toni Mercia
November 2, 2025
Prosody is the art of making your words behave in music. If you flinch at poetic metaphors, if you write lyrics that feel like someone ...
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Enka Songwriting Advice
Songwriting Advice

Enka Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want an Enka song that makes your audience reach for a tissue and a bottle of cheap sake at the same time. Enka is that deliciously...
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How to Write Lyrics About Veganism And Vegetarianism
How to Write Lyrics About Life Situations

How to Write Lyrics About Veganism And Vegetarianism

Posted by author-avatar Toni Mercia
November 2, 2025
Want to write a song that slaps about plants, ethics, or the weird politics of a salad? Good. You want honesty, not a lecture. You want...
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Aldo Gonzalez, Senior Director, A&R at Universal Music Group Contact Details
Find Music A&R Contact Details

Aldo Gonzalez, Senior Director, A&R at Universal Music Group Contact Details

Posted by author-avatar Toni Mercia
December 29, 2024
Aldo Gonzalez is a highly respected figure in the music industry, currently serving as the Senior Director of A&R at Universal Musi...
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Introduction to Music Managers
A&R and Manager Advice

Introduction to Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: You’re jamming in your bedroom, slinging catchy hooks with the energy of a thousand TikTok trends, when suddenly you real...
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Bryn Bennett, Junior Manager at Velvet Hammer Music Management Contact Details
Find Music A&R Contact Details

Bryn Bennett, Junior Manager at Velvet Hammer Music Management Contact Details

Posted by author-avatar Toni Mercia
December 14, 2024
Who is Bryn Bennett? Bryn Bennett is a Junior Manager at Velvet Hammer Music Management, a reputable music management company that repr...
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Jonathan Stuart, CEO at Viper Contact Details
Find Music A&R Contact Details

Jonathan Stuart, CEO at Viper Contact Details

Posted by author-avatar Toni Mercia
September 3, 2024
Jonathan Stuart is the CEO of Viper, a renowned music publishing and management company. With years of experience in the music industry...
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Benjamin Lust, A&R / Manager at Universal Music Group Contact Details
Find Music A&R Contact Details

Benjamin Lust, A&R / Manager at Universal Music Group Contact Details

Posted by author-avatar Toni Mercia
January 7, 2025
Benjamin Lust is a renowned A&R (Artist and Repertoire) representative and manager at Universal Music Group, one of the largest and...
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How to Write Songs About Viewpoint
How to Write Songs About Specific Emotions

How to Write Songs About Viewpoint

Posted by author-avatar Toni Mercia
November 2, 2025
Viewpoint is the secret actor in every song. It tells the audience who is talking, where we stand in the room, and which parts of the s...
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How to Write Celtic Rock Lyrics
How to Write Lyrics

How to Write Celtic Rock Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that sound like a soul on fire walking into a ceilidh and then into a sweaty mosh pit. You want words that respect anci...
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