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Songwriting Advice

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How to Write a Song About New Beginnings
How to Write Songs About Life Situations

How to Write a Song About New Beginnings

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes someone text their ex to tell them they are thriving. You want a chorus that sounds like sunlight in a cheap...
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How to Write Lyrics About Triumph
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Triumph

Posted by author-avatar Toni Mercia
November 2, 2025
You want a triumph song that actually lands. Not the cheesy motivational poster version. Not the vague feel good soup. You want lyrics ...
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Frank Ocean - Thinkin Bout You Song Lyric Breakdown For Songwriters
Deep Song Lyric Breakdown

Frank Ocean - Thinkin Bout You Song Lyric Breakdown For Songwriters

Posted by author-avatar Toni Mercia
November 6, 2025
If you write songs and you have not obsessively replayed Thinkin Bout You, pause your life and do it now. That song is a masterclass in...
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Neotraditional Country Songwriting Advice
Songwriting Advice

Neotraditional Country Songwriting Advice

Posted by author-avatar Toni Mercia
July 26, 2024
Neotraditional country songwriting is a subgenre of country music that emerged in the 1980s as a response to the slick, overproduced so...
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No Right To Approve Tour Support Spending - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

No Right To Approve Tour Support Spending - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
If someone told you to trust them with the band credit card and said you did not need to worry, they are asking to be allowed to throw ...
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How to Write Lyrics About Achieving goals
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Achieving goals

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes people feel like they can climb a mountain in sneakers and a hoodie. You want lines that land like a fist pu...
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How Do Brand Managers Go About Deciding Music for Ad Promtoions and Commerciasl?
A&R and Manager Advice

How Do Brand Managers Go About Deciding Music for Ad Promtoions and Commerciasl?

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how brand managers manage to choose music for ad promotions and commercials that instantly gives you goosebumps, or makes...
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Music Managers Forum as Sxsw
A&R and Manager Advice

Music Managers Forum as Sxsw

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you’re cruising into the heart of Austin, Texas, where the vibe is electric, the beats are infectious, and opportunity is...
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How to Write Downtempo Lyrics
How to Write Lyrics

How to Write Downtempo Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that feel like velvet in a half empty room. You do not want a laundry list of feelings or a chorus that sounds like an ...
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Sheila Richman, Senior Vice President of Publicity at Atlantic Records Contact Details
Find Music A&R Contact Details

Sheila Richman, Senior Vice President of Publicity at Atlantic Records Contact Details

Posted by author-avatar Toni Mercia
July 22, 2024
Sheila Richman is the Senior Vice President of Publicity at Atlantic Records, one of the most iconic and influential record labels in t...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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