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Social Funnels for Musicians: TOFU MOFU BOFU Explained with Playbooks
Marketing & Social Growth

Social Funnels for Musicians: TOFU MOFU BOFU Explained with Playbooks

Posted by author-avatar Toni Mercia
November 2, 2025
So you made a banger and posted it to TikTok. Great. Now what. Views are sexy. Conversions pay the rent. This guide teaches you how to ...
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How to Write Lyrics About Makeups
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Makeups

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song about makeup that slaps in the best way. You want lines that are witty without being shallow. You want images that feel...
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Joe Iddison, Senior A&R Manager at Sony Music Entertainment Contact Details
Find Music A&R Contact Details

Joe Iddison, Senior A&R Manager at Sony Music Entertainment Contact Details

Posted by author-avatar Toni Mercia
December 27, 2024
Joe Iddison is a highly respected and influential figure in the music industry, serving as the Senior A&R Manager at Sony Music Ent...
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How to Write Nu Jazz Songs
How to Write Songs

How to Write Nu Jazz Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want music that smells like a smoky lounge but moves like an underground club. You want harmony that makes theory nerds smile and g...
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How to Write Songs About Ruins
How to Write Songs About Specific Emotions

How to Write Songs About Ruins

Posted by author-avatar Toni Mercia
November 2, 2025
You want your song to smell like dust and taste like the last cigarette in an abandoned theater. You want listeners to feel the cold st...
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Andrew Frankel, President at Graviton: The African Arts Network Contact Details
Find Music A&R Contact Details

Andrew Frankel, President at Graviton: The African Arts Network Contact Details

Posted by author-avatar Toni Mercia
August 18, 2024
As a musician, networking and building relationships with industry professionals is crucial for career growth and success. Andrew Frank...
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How to Write Lyrics About Speech
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Speech

Posted by author-avatar Toni Mercia
November 2, 2025
You want your song to sound like a conversation, not a clipboard of quotes. You want the lines to carry the weight of how someone says ...
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A&R Man
A&R and Manager Advice

A&R Man

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered who’s behind that irresistible hit song you can’t stop humming on your morning commute? Meet the A&R Man, a magical b...
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Norman Russell, Director Production at Music Force Media Group Contact Details
Find Music A&R Contact Details

Norman Russell, Director Production at Music Force Media Group Contact Details

Posted by author-avatar Toni Mercia
November 9, 2024
Norman Russell is a highly respected figure in the music industry, serving as the Director of Production at Music Force Media Group. Wi...
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Michael Hausman, President at Michael Hausman Artist Management
Find Music Manager Contact Details

Michael Hausman, President at Michael Hausman Artist Management

Posted by author-avatar Toni Mercia
July 25, 2024
Michael Hausman is a renowned music industry executive who has made a significant impact in the careers of numerous artists. As the Pre...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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